HoldCo Bros are back! In this episode, Nik and I are discussing "IGenius," a segment where we analyze business ideas found on Instagram, focusing on how to turn viral trends into real-world opportunities. We brainstormed various ideas, including experiential businesses, such as a coffee shop with a sandbox, a kids' play area with a high-end parent area, and a live fish vending machine.

We also explored mobile businesses like a mobile bookstore, and the importance of being "indistractable" in the physical world. Additionally, we considered unique product businesses such as a wart removal kit, and the business potential of the microplastics trend. We also discussed frameworks for creating businesses that capture attention, and ways to make it harder for parents to say no to their kids when making purchases.

Learn more about Nik here: http://linktr.ee/cofoundersnik

Timestamps below. Enjoy!
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00:00 Introduction to the New Episode Format
00:55 Evaluating Instagram Business Ideas
01:36 Sandbox Coffee Shop Concept
03:32 Experiential Business Models
08:46 Cold Wet Socks Therapy
10:46 Marketing and Monetizing Simple Ideas
16:33 Micro Peas and Immaturity
16:38 Live Fish Vending Machine
19:07 Business Ideas for Kids
22:14 Mobile Bookstore Concept
27:00 Jerry Springer and Attention Economy
31:46 Parenting and Technology