A late-night training, a tired team, and a coach who missed the real story—that’s where everything changed. Andre Petorius shares how a single moment of misread effort led him to apologize, “break the chain” of how he was coached, and build a people-first approach anchored in three words: understand and assist.

We dive into a definition you’ll remember long after the episode ends: culture as your team’s immune system. Andre shows how small daily behaviors—inviting young players into extras, how you leave a gym, the way you speak after errors—either strengthen or weaken that system. Coaching in Japan pushed him to listen differently, use humor to open doors, and bring player ideas into the room. The result is a team that speaks up, owns solutions, and learns faster. His mantra “calling up, not out” reframes feedback: praise the precise piece that worked, then fix the next layer. It’s not softer; it’s smarter, and it stops the spiral that turns one mistake into an identity.

You’ll also hear why Andre stopped talking about winning. Not because results don’t matter, but because outcome obsession warps behavior and language. By doubling down on standards, process, and specific improvements, performances stabilize—and unexpected wins emerge: a debut earned, an aerial skill streak, a tighthead’s first linking pass. Andre’s journey from attack coach to defense coach adds another edge; defense teaches how to fight and protect, while attack learns to create and manipulate. Through it all, his faith grounds his identity, letting him lead without fear, serve his players, and keep perspective when the scoreboard doesn’t cooperate.

If you’re a coach, leader, or teammate who wants a practical, human blueprint for culture and performance, this conversation will serve you well. Subscribe, share with a colleague who needs it today, and leave a review with the one idea you’ll apply this week.

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