Ann Kroeker, Writing Coach

Ann Kroeker, Writing Coach

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Ann Kroeker, Writing Coach episodes

  • It's fun to write with others!
    About seven years ago, I partnered with Charity Singleton Craig to co-author On Being a Writer.
    While working on the draft, we often pulled up one of our shared Google Docs to review our drafts and notes in real time. In this way, we wove together our stories and experiences with relative ease.
    If we had a grade school report card at the end of the project, the teacher would have checked off “Plays nice with others.”
    Writing is most often a solitary act. But sometimes we get an opportunity to write with others. These occasions may involve brief connections or extended collaboration. Quite often, they're just plain fun.
    The Energy of the Inklings
    Have you heard of the Inklings? They met weekly for beer and conversation, according to Diane Glyer in an article at the official C. S. Lewis website. While they didn't officially collaborate, like Charity and I did on our book, their discussions affected the shape and direction of countless projects.
    Glyer writes in "C. S. Lewis, J. R. R. Tolkein, and the Inklings" that the men would gather, make tea, and begin pulling out drafts of their work. As one person read, "the others would settle down to listen, to encourage, to critique, to correct, to interrupt and argue and advise. They’d continue this way, reading aloud, energetically critiquing, until two or three in the morning.1
    Years ago I craved that kind of creative community.
    I even considered moving to a college town, thinking I'd be more likely to find a gathering like the Inklings there.
    Find Your Creative Community
    The good news is that it's easier than ever to find like-minded writers without moving to live near a university.
    These days, I know writers who meet at cafes (or they did before 2020, and they'll start up again soon, I’m sure) to discuss technique or simply to write on separate projects in the same space. Some chai, a chat, then back to the works in progress.
    Writers who contribute to anthologies feel part of a project-driven community.
    Writing retreats are a fun way to power through personal goals with a posse of fellow writers. Churn out a few thousand words, then relax with others who appreciate your creative challenges.
    Then there are in-person and online communities that write together, like:
    silent or guided writing sessions via Zoom (in guided sessions, a moderator might offer writing prompts)silent or guided writing rooms on Clubhouse (these exist!)social media writing challenges that use a shared prompt or hashtag
    Look for existing writing groups where you can jump into a writing challenge and meet new people, broadening your network as you make new friends.
    Form Your Own Community
    But don't forget you can create your own little gathering.
    Do you know another writer? Someone with similar goals? Ask if they'd be a writing buddy. The two of you can text each other each day when you complete your daily word count goal.
    Treat it like a short-term experiment at first, to test the waters. You never know? Perhaps you'll find another word nerd who sends you grammar memes and Hemingway quotes.
    Generate Our Own Creative Energy
    Diane Glyer said the Inklings "generated enormous creative energy."2 I love the sound of that, don't you?
    We may not find a group as vibrant, educated, or British as the Inklings, but we can form our own gathering. We can generate our own creative energy.
    6 min
  • Develop a Daily Writing Practice to Find Your Voice: Interview with Allison Fallon

    I listened to Allison Fallon’s The Power of Writing It Down while jogging through my neighborhood. Those weren’t my best runs, because I kept pulling out my phone to thumb-type a great quote before picking up the pace again.

    And yet they were fantastic runs, because Allison’s words inspired me to re-establish a daily journaling practice.

    On that first outing—with her voice in my ears—I listened through the first chapters and returned refreshed and motivated. Allison’s invitation to “unlock your brain and reimagine your life” spurred me to set a timer and launch the first 20-minute personal writing session I’d attempted in a long time.

    I continued the practice the following days and discovered I was indeed “getting limbic,” as Allison calls it—I was slipping past the nagging to-do list items and scheduled tasks to explore feelings, memories, and struggles. Nothing dramatic transpired (yet), but I’ve found myself diving deeper and opening up on the page, in private, before the day presses in.

    I’m not new to this practice, but I’d fallen out of the habit. I’m so grateful for Allison’s convincing call to return to it and reap the benefits.

    In this interview, Allison mentions Julia Cameron’s Morning Pages, which reminded me of Writing Down the Bones and Natalie Goldberg’s explanation of freewriting as a way to get to our “first thoughts.” Allison makes a strong case for why and how a private writing practice like that feeds directly into our professional writing, whether through ideas or memories we unearth that can be woven into our work in progress, or through shifts in perspective that add depth and insight to our piece.

    Will you join me in revisiting this simple but fruitful activity that can enliven and inform your writing pursuits and projects? I predict you’ll begin to see how a daily writing practice will truly unlock your creativity.

    And please enjoy my discussion with Allison Fallon. Allison is an award-winning author, sought-after public speaker, and nationally recognized writing coach. She has worked with thousands of people to realize their writing potential and become published authors. She’s host of the podcast Find Your Voice, an excellent resource for writers, and author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life.

    https://youtu.be/A_qGKJDhUAk
    Interview Excerpts

    On Allison’s writing practice:

    My daily writing practice happens for 30 minutes every morning, and it’s me just sitting down and dumping out my first thoughts of the day. The great thing about this is it’s a beautiful practice for absolutely anyone whether or not you want to be a published author. It can bring so much value and goodness into your life, regardless of what other kind of writing you do.

    On mimicry as a way to learn writing:

    There’s something about being able to copy an author that we really admire, appreciate, and adore that helps us get into the groove of finding our own way to say it.

    On the right to tell your own truth in your own voice:

    Don’t I have the right to share my own unique experience of what it was like to live in that household? Don’t I have that right as much as he has that right? That’s what it means to find your voice. It’s to be able to stand on both feet, to say, “This is how it was for me.” And even if it was different for you, that doesn’t change the fact that this is what was true for me.

    On how our brain’s “catalog” stories and we reinforce those stories through repetition:

    If you have a detail in your life that seems to repeat itself, it’s a hint for you that there’s a story there that you’ve told yourself and it’s been cataloged. And that limbic part of your brain is driving the ship in ways. It’s not that it’s your fault. It’s just you’re helping co-create that reality over and over again.

    On falling in love with writing instead of pursuing platform:

    If I could only give one piece of advice, don’t grow your Instagram platform. Go fall in love with the act of writing. Don’t go chase down some big magazine that will publish your work. Go fall in love with the idea of writing stories and I dare you to do that for very long without finding an audience that’s really into what you’re doing.

    Resources
    • The Power of Writing It Down, by Allison Fallon (link takes you to her website where you can download a free chapter); purchase a copy at your local bookstore or use Bookshop, which supports local bookstores (Bookshop affiliate link for hardback)
  • Find Your Voice: Allison’s coaching business
  • Find Your Voice, the podcast (we refer specifically to the episode titled “Why is writing so hard for me: The Power of Writing It Down, Part 1” with Science Mike, who says our brains are “narrative machines”)
  • Allison on Instagram @allyfallon
  • The Book Idea Primer: Allison is offering my audience a copy of The Book Idea Primer ($199 value, and more info about it HERE), a 5-part workbook that can help a writer hone in on their book idea, choose their best book idea if they have several, and clarify what they’re going to write about before trying to launch into the book-writing process. Reach out to Ashley (ashley AT findyourvoice DOT com) and she will send you a copy when you mention you heard about it from the podcast.
  • Rewrite Your Life by Jennifer Lourey, which Allison mentioned: Bookshop affiliate link, Amazon paperback affiliate link, or Kindle affiliate link
  • Julia Cameron’s “Morning Pages” explained HERE.
  • Julia Cameron’s The Artist’s Way (Bookshop affiliate link for paperback edition)
  • Natalie Goldberg’s Writing Down the Bones (Bookshop affiliate link for paperback edition)
  • Erik Fisher’s interview with Allison on Beyond the To-Do List, “Allison Fallon on the Power of Writing for Clarity, Confidence and Purpose“
  • ANN KROEKER, WRITING COACH

    EPISODE 235

    Develop a Daily Writing Habit to Find Your Voice: Interview with Allison Fallon

    Ann Kroeker (00:03):

    You’re listening to the Ann Kroeker, Writing Coach podcast, where I’m sharing my best tips and training, skills, and strategies, to coach writers to improve their craft, pursue publishing, and achieve their writing goals. If you are a writer struggling with writer’s block, or you’re trying to find your voice, today’s interview is for you. Today we’re going to hear more about what’s going on inside your brain—and how to unlock it. Today’s guest is Allison Fallon. Allison is an award-winner author, sought-after public speaker, and nationally recognized writing coach. She’s worked with thousands of people to realize their writing potential and become published authors. Allison is the author of The Power of Writing It Down: A Simple Habit to Unlock Your Brain and Reimagine Your Life. Welcome, Allison.

    Allison Fallon (00:52):

    Thanks for having me.

    Ann Kroeker (00:54):

    Well, I cannot wait to get into your book to get into your deep understanding of the science of how the brain works and how it all connects to the writing life. But before we get too far, I do want to ask you this: I just read your well-crafted bio, and it’s amazing all the ways that you serve writers, but I would love to hear in your own voice—with your own words—a little bit more about how you view who you are and what you do.

    Allison Fallon (01:19):

    What a great question. Well, I always say I fell into this work accidentally because I didn’t mean to be working with other writers. I thought I just wanted to be a writer myself and I struggled to own the identity of writer. I remember as young as elementary school and middle school when people would say, what do you want to be when you grow up? I would say, I want to be an author. And I would get the feedback that I think a lot of us get when we talk about wanting to do art as an adult where other adults, well-meaning adults would say you need a backup plan. You know, you need a degree that you can get where you can actually go make some money. Are you going to teach on the side or? You know, just well-meaning adults trying to coax you to think through the challenges of being an adult.

    Allison Fallon (02:01):

    I started to really question that instinct to be a writer and think maybe people don’t make money as a writer so maybe I should just think through a different career. So I got on the track of becoming a teacher. I grew up in Oregon and in Oregon, you need a master’s degree to teach at the high s...

    51 min
  • Shawn Smucker & Maile Silva on creative legacy, rejections, and being faithful to the work

    [Ep 234]

    On this episode of the podcast, I hosted two novelists: Shawn Smucker and his wife, Maile Silva, for a literary discussion. Imagine you’re at a writing conference and we’re on stage to discuss the challenges they face as two writers at different points in the writing journey, living and working and raising a family together.

    How do they offer support and input? How do they find time to write? What are they proudest of?

    Shawn and Maile touch on topics like creative legacy, writing rejections, self-publishing versus traditional publishing, and being faithful to the work.

    Maile Silva and Shawn Smucker (used with permission)

    Shawn is an award-winning novelist by night and a collaborator and co-writer by day. He has an honors degree in English, and has been making a living as a writer for eleven years.

    Maile has an honors degree in English, has written three novels, and is currently in the querying process, so if that’s where you’re at, she knows your pain. She has raised six children in the last 17 years and is beginning to have more time to dedicate to her first love…no, not Shawn. Writing. She has taught writing in different settings, including as a table leader for the Black Barn Online.

    You might know them from their podcast, The Stories Between Us.

    At the end of our chat, they’ll be filling you in on their program The Nine Month Novel. It’s currently closed to enrollment. In the meantime, learn from all the wonderful things they shared. Here’s a sample:

    Interview Excerpts
    Shawn, on the writing journey:

    One thing that I’m always trying to get across to other writers is that it doesn’t matter where you’re at in the process, there’s always something else that you want. If you don’t have an agent, you want an agent, and then when you have an agent, you want to get a book deal.

    Or if you’re self publishing, you want to sell more books than you’re currently selling. And then once you have books published, you wish you could sell more copies, or what’s the next series going to be about, or what’s the next book.

    I think it’s good to have goals and it’s good to have things that you’re shooting for, definitely, but I think one of the most important parts of the writing life is to somehow also enjoy where you’re at and to enjoy the writing that you’re doing—and for that to be the thing that gets you by. Because if the thing that gets you by is getting to the next level, there are going to be certain levels that you don’t hit or certain levels that are really challenging to get to or take a really long time. And those can burn you out if that’s your only motivation.

    So even though Maile and I are at different places in the journey, we’re always encouraging each other: Stay focused on the writing. Enjoy the writing. The writing is never going to let you down.

    There are so many parts of the writing journey that will be disappointing, but the writing is always there for you. It’s always there for you to work on. It’s always there for you to dig into.

    Maile, on what she’s proudest of:

    I think what I would be most proud of is the creative legacy that we’re leaving for our kids. And by prioritizing creativity in my own life, I see our kids starting to do that. And that just fills me with so much joy to know that they see the value of doing these things not because they’re making money, not because they’re getting notoriety from it, but because it’s a good thing to do—because it’s part of who we are.

    I love that a creative inheritance is being passed down and they’re chasing after their creative dreams…And I love that more beauty and art is entering into the world just through our little clan of kids. And I think it’s because they see us pursuing it.

    Maile, on criticism:

    Because I don’t have any published work yet, I don’t necessarily get the one stars on Amazon that I have to work through, but you get your fair amount with the responses from agents and the rejection in it, and the criticism that comes in a rejection, even if it’s a form letter.

    That’s been hard for me, if I’m honest. It has been a road, and I feel like I’ve made a lot of progress in that area with what Sean was saying, for me to acknowledge that you know what? This piece of work that I’ve created, it’s the best that I can do at that point. But I’m still writing and I’m still getting better.

    And so I’m only growing as a writer, and if people want to point out what I’m not doing well, well, there’s something to be gained from that. Like, maybe there’s something that I need to attend to that they’ve pointed to, but also, that’s their opinion and everybody’s going to have their own opinion.

    And it just goes back to the writing: Am I being faithful to the writing? Am I showing up each day and doing my part? If I’m doing that, that’s the best I can do. And I can’t ask more than my best from myself and people can have their opinion about that.

    It’s still hard, though. It’s still hard.

    Shawn, on finishing

    There’s a problem that I recognize in a lot of writers, especially novelists, but I think all writers experience this, where early in your writing journey it’s really easy to start, and it’s really difficult to get through that middle…and to finish.

    When I committed to finishing things, my entire writing career totally blew up in a good way. It totally changed. The first novel that I ever completely finished was The Day the Angels Fell. And I self-published that initially, and then it was picked up by a publishing house and that led to book contracts for my first five novels, which I don’t think I would’ve ever gotten if I hadn’t actually finished that novel.

    So that’s what I always tell people: write every day, and finish what you start.

    Maile, on finding a rhythm

    I would piggyback on “Write every day.” I think you have to find a rhythm. You have to find something that works for you. And going back to the expectations, goals, and dreams: you have to create an expectation for yourself and then work at it every single day.

    For me, in the midst of we’ve talked about with kids, it’s hard to find the time to write. And I remember I was in the midst of my second novel and just really struggling to find that time and I’d finished one of Kate DiCamillo’s books. In the back flap, where it has her biography, it said at the end of her biography that she lives in Minnesota, “where she faithfully writes 200 words a day.”

    And it hit me almost like a smack in the face, like, “Two hundred words a day? I can do 200 words a day!” And suddenly I had an achievable expectation for myself. Okay! Every single day I’m going to write 200 words.

    And often I write way beyond that, but it gets me to the page every single day. And then the magic happens after that, you know? Then we see what comes from that.

    But we have to create. If we’re going to be writers, we have to write—you have to be writing on a regular basis. If you want to see growth in your writing—if you want to finish things, like Shawn was talking about—you have to find a rhythm.

    Resources
    • Shawn Smucker’s website
  • Shawn’s newest book (release date July 2021): The Weight of Memory
  • Shawn’s other books
  • Building Your Writing Support Triangle, by Jessica Conoley writing for Jane Friedman
  • The Stories Between Us, Shawn & Maile’s podcast
  • The Day the Angels Fell, Shawn’s book mentioned in the podcast as the first book he finished that opened up his writing life opportunities (affiliate link with Bookshop.org)
  • Bird by Bird, by Anne Lamott, mentioned in the conversation (affiliate link with Bookshop)
  • On Writing, by Stephen King, mentioned in the conversation (affiliate link with Bookshop)
  • 1 hr 3 min
  • Winning Book Proposals Need These 3 Things
    When you seek traditional publishing for your nonfiction book, you don’t just write the book and send it off.
    Instead, you craft what’s called a book proposal—an essential business document expected by publishing professionals like agents and editors.
    With this document, you’re hoping to attract the attention and interest of industry gatekeepers so they’ll partner with you to publish your book.
    https://youtu.be/OqJNmiicPEQ
    (Watch, read, or listen—whatever works best!)
    Before the Book, the Book Proposal
    If you’re seeking traditional publishing for your nonfiction book, you do eventually have to write an entire manuscript.
    But before that, you have to land a book deal.
    To land a book deal, you need to attract agents and publishers to your project with a pitch that convinces them to request your proposal for review.
    A convincing pitch followed by a polished, professional book proposal will do the work of “selling” your book to these decision-makers. Its job is to convince these agents and publishers you have what they’re looking for.
    That’s why you craft a compelling proposal. In it, you’ll describe your project, of course. But as you do, your proposal has to pull off three big things.
    What a Winning Proposal Needs to Convey
    Let's cover the three things your proposal must convey to attract the attention of industry gatekeepers like agents and Acquisitions Editors (AEs).
    1. A Concept That Pops
    When someone's reviewing a stack of proposals—whether that's a literal stack on their desk or a list of virtual files on a computer—you want yours to stand out. The way to do that is to have a book concept that pops out from all the others.
    These agents and acquisitions editors are flipping through maybe 20 or more proposals a day. They’ve seen the same types of projects over and over; writers pitch similar topics time after time.
    But these industry professionals keep reading and reviewing proposals because they're hoping to discover promising new books. They’re on the lookout for an author who brings a fresh angle.
    Develop a concept that proves you know your audience’s problems, struggles, and issues.
    In the proposal, show them you have a book that offers a promise—and delivers on that promise. 
    Demonstrate you’ll contribute something valuable to the broader conversation on this topic.
    Do all that, and the agent will stop and say, “Wow, this is different—and it looks like it could sell. I’d better dive in and take a closer look.”
    When you nail your concept and convey it clearly in the proposal, you’re on your way to attracting an agent or editor.
    But when you land on a concept that pops, it’s not enough.
    2. Writing That Sings
    The second thing this project needs in order to attract decision-makers is captivating, quality writing—writing that sings.
    The agent or editor reviewing your proposal will hear hints of your writing voice in the various elements of the proposal—but where you'll shine is in the sample chapters.
    They can tell if you’ve landed on an appropriate voice for the project and its intended readers. They want to see if you know what your reader responds to. After all, the tone and style of writing you’d use for a leadership book for CEOs will differ from the tone and style meant to engage a stay-at-home mom of preschoolers.
    10 min
  • Resolved to Write a Nonfiction Book This Year? Let’s Do the Math!
    If one of your New Year’s resolutions is to write a book in the year ahead, you’re going to have to do several things. One of those things you’ll have to do is...some math.
    But don’t worry—I’ve got a calculator!
    We’ll do the math together to determine the number of words you need to write each day to complete your book in the year ahead. I think you’ll be pleasantly surprised to find out that this number is within reach. You can pull this off.
    You can watch the video, listen with the podcast player above, or read the article.
    https://www.youtube.com/watch?v=mLvH9fJ7QUo
    Average Word Count for Trade Nonfiction Books
    The length of a typical trade nonfiction book can really vary: a memoir or biography can be quite long; a gift book, quite short. If you’re writing a typical trade nonfiction book, it might on average range between 45,000 and 55,000 words.
    This is arguable. You’ll find plenty of exceptions on either side of that range, and trends shift so that the average changes, but for the sake of this discussion, let’s  split the difference and say we’re talking about a 50,000-word book. Yours might be longer or shorter.
    Publishers like to think in terms of word counts. After all, there’s a lot of variability in the number of chapters that you might break your content into compared with another author writing on a similar subject: a 20-chapter book and a 12-chapter book could have the exact same word count divided up differently.
    So let’s just talk about word count.
    Map Out the Number of Chapters
    And yet when we think through the number of words we’ll be writing each day, we do need to think about the number of chapters you’re planning. Eventually—obviously—you do have to write the full 50,000 words.
    But did you know that if you’re seeking traditional publishing of your non-fiction book—that is, you’re going to seek an agent who then will take it to a publisher, or a friend offered to introduce you to her editor...either way— you’re going to have to provide what’s called a book proposal. 
    In this book proposal you’ll map out your entire book. You have to explain the book’s concept and content, describing what’s going into it. You’ll provide a table of contents that you’ll have to annotate, providing chapter summaries.
    When you submit the proposal to the agent or provide it by request to an acquisitions editor at a publishing house, you’ll include a few sample chapters as part of the complete proposal.
    For new writers, I recommend you supply three sample chapters, though an agent may only request one or two. If you write three, you can show these decision-makers and gatekeepers that you can build on your ideas and move this project forward. That’s all you need to write until you get a contract.
    So at a bare minimum, you’ll write at least three chapters of your book to be able to submit it with the proposal.
    Pull Out the Calculator
    Now let’s do the math.
    Option 1: Write the 50,000-word Draft in 90 Days
    Let’s say you’re going to self publish this 50,000-word book, and you’d like to have a draft done in 90 days. 
    50,000 words divided by the 90 days, you’ll end up with 555.555556, so we’re just going to round that up to 556.
    That means if you write every single day with no breaks at all, you need to write 556 words a day to produce 50,000 words at the end of the 90 days.
    9 min
  • How to Structure Your Nonfiction Book
    [231]
    You're tackling a non-fiction book and you're making progress. You're doing research, you're writing, and now you're staring at all those ideas.
    Your book needs form. It needs organization. It needs...structure.
    But how do you land on the best structure? How do you create it, craft it, build it?
    While there's no one standard way to organize your material—there's no one way to structure your nonfiction book—I offer four approaches you can take to determine what will work best for your work in progress.
    To learn ways to structure your nonfiction book, you can read, watch, or listen.
    https://youtu.be/5ToyfQds11o
    Think about how different kinds of bridges are needed for different situations. To land on the best method of bridging a ravine or body of water, an engineer will study the surrounding landscape and obstacles to decide whether a drawbridge, suspension bridge, or arch bridge will work best.
    Just as an engineer needs to study the situation to address any given crossing and can refer to several core types of bridges, you get to do the same with your book.
    As you study your material, you get to decide the best way to structure your nonfiction book.
    Feel free apply these four approaches to structure your short-form writing, but I'm going to be talking about it as it pertains to a non-fiction book, because a book is more unwieldy and can feel a little overwhelming to organize. Once you get a handle on how you to structure your WIP, you can feel more confident moving forward with your draft.
    If you're feeling overwhelmed by structure, you're in good company. In a Writer's Digest interview, Michael Lewis said this:
    I agonize over structure. I'm never completely sure I got it right. Whether you sell the reader on turning the page is often driven by the structure. Every time I finish a book, I have this feeling that, Oh, I've done this before. So it's going to be easier next time. And every time it's not easier. Each time is like the first time in some odd way, because it is so different.1
    The book you're working now is different from any other book you've worked on. It's different from Michael Lewis. It's different from mine.
    You need to discover what that the best structure for this book.
    Method 1: Discovery
    The first way is by discovery.
    Through the discovery approach, you're going to write your way into it.
    On her podcast QWERTY, Marion Roach Smith recently interviewed Elizabeth Rosner about her book Survivor Café. Elizabeth Rosner chose different terms and concepts and horrors related to the Holocaust and presented them early on in the book using the alphabet.
    The alphabet was a way of structuring that content.
    Rosner said the alphabet was a way to explain, "Here are all the things I'm going to talk about that I don't really know how to talk about. Here are all the words I don't know how to explain."
    Marion asked how she arrived at this alphabet structure, and here's what Rosner said:
    I love getting to talk about structure and decisions. And when we talk about them after they’ve been made, it all seems so thoughtful and careful and deliberate and...everything in reality is so messy and chaotic for me, that it’s always amazing to me how neat and coherent it seems afterwards.2
    You can see that Rosner sort of stumbled on this approach.
    16 min
  • How Do You Read Like a Writer?
    You're a writer, so you write. But do you read?
    Silly question, I know, because of course you read. A better question is how do you read?
    Do you read like a writer?
    There are ways writers can read that can be both inspiring and instructive, and that's what we're going to cover today, so you can see how reading, as Stephen King says, can serve as your  "creative center."
    As we learn to read like a writer, you might be a little afraid I'm going to ruin reading for you—that you'll no longer be able to read for pleasure, but don't worry. You'll still be able to read for fun and distraction.
    You can listen, read, or watch to learn more.
    https://youtu.be/cHaeAOVodaQ
    Read to Collect Ideas for Your Work
    If you want to read like a writer, you'll benefit from reading with an analytical eye, but before we get into that, the first way to read as a writer is to go ahead and read for inspiration and information, just like you always do.​
    You need to understand a topic better, so you research and read about it.
    You want to expand your knowledge, so you read and take notes.
    You want to improve yourself, so you grab a book that's going to help you gain a skill or solve a problem.
    We writers are always collecting ideas and content. All that you read can feed into your writing.
    In fact, we've done this our entire lives. If not consciously then subconsciously, we've been doing all this collecting.
    Now I want you to be more intentional about it. Even as you're casually reading the back of a cereal box, a tweet, or a magazine article, start to take notes about where this content came from, who wrote it, and how it impacted you, because this is material that you can use in all of your work.
    Authors Are Your Teachers
    Another big way we can read as writers is to start viewing other authors and writers as teachers. They can instruct us. Francine Prose in her book Reading Like a Writer said this:
    I've heard the way a writer reads described as "reading carnivorously." What I've always assumed that this means is not, as the expression might seem to imply, reading for what can be ingested, stolen or borrowed, but rather for what can be admired, absorbed, and learned. It involves reading for sheer pleasure, but also with an eye and a memory for which author happens to do which thing particularly well.
    So we read and pay attention to the choices an author makes that results in such engaging work.
    In literature, especially in poetry courses, we talk about a "close reading," where every idea, every sentence—even every word—is examined. A close reading reveals all: from the highest level of themes, ideas, organization, and structure all the way down to the details of sentences and word choices.
    We see what works and why it works.
    And while we do want to look to the best to be able to level up our work, we don't have to always be reading Shakespeare and Dickinson to improve as writers. Our teachers, our model texts, can be from the kinds of writing we want to pursue. We might find a blog post that serves as an excellent example and study the tone and topics that were covered as well as the length and the layout.
    And we can learn from that. So find your experts, your teachers, your models, your mentors...wherever they may be.
    Read Close by Annotating
    Another way we can read like a writer is to annotate. Mortimer Adler in his book How to Read a Book, written with Charles van Doren, wrote this:
    Full ownership of a book only comes when you have made it a part of yourself and the best way to make yourself a part of it, which comes to the same thing, is by writing in it.
    He claims that full ownership of a book happens not when you purchase it.
    11 min
  • 5 Writing Strengths You Need to Succeed
    You want to start out strong as a writer and succeed at your work.
    A lot of different strengths are at play to keep us at the keyboard or page, and the good news is—you may already have some of these strengths.
    If not, you can develop them over time.
    And some of them may surprise you.
    Let's look at five strengths you need to succeed as a writer:
    Today I'm trying something new, sharing this both in audio and video format.
    Let's hear from you: After you watch or listen, let me know in the comments what you see as your greatest writing strength—and if I've left off a critical writing strength, add to this list!
    Look, you can subscribe for free coaching!
    10 min
  • Validate Your Idea to Produce Your Best Project (Back to Basics)
    [Ep 228]
    You have an idea for your next writing project.
    That's great!
    Before you get too far—before you write too much—you need to be sure this idea is going to fly with your audience. You need to validate it so you move forward with a concept that, depending on your purpose, will truly resonate, connect, teach, persuade, inform, or entertain.
    Let's look at three ways to validate project ideas:
    Validate “in house”: run it through personal filtersValidate through research: check what exists alreadyValidate through audience: ask, survey, and test the idea
    Validate “In House”
    The first method to validate is to run it through personal filters. Ask yourself if it fits with your brand, if it will serve your audience, and if it’s a fresh angle on your primary topics.
    This may take only a minute or two, but sometimes we rush past it in our excitement over an idea that captivates us. If we skip this step, we may create content that draws an audience uninterested in anything else we write.
    If I as a writing coach started producing content about style because I'm interested in a trend, I might click publish on an article about fall colors that draws a new audience of women who like to discuss shirts, skirts, and shoes.
    But if I pause and validate “in house,” asking myself if this is a good fit for my primary purpose and audience, I’ll probably focus my energy elsewhere. After all, I’m creating a place online for men and women looking for support with their writing, so devoting a long post to discussing red pumps and French braids won't reach or retain a wide range of writers.
    But let’s say it passes this initial “in house” test. You believe your idea will serve your audience well and you haven't explored this topic at length in the past.
    The next step is to do some research—see what else is out there on this topic. 
    Validate Through Research
    The main way to research is, of course, to type keywords, key phrases, key ideas, and key concepts related to your project’s idea into a search engine and see what it pulls up.
    I suggest you quickly jot down everything you know about this idea before the search. Then you can compare all the articles, videos, podcasts, and memes with your existing knowledge and slant.
    Don’t be discouraged if you find a ton of material—don’t assume it’s all been said before. In fact, that’s a good sign that people are searching for this kind of content. You'll see how to contribute to the greater conversation.
    And that’s the key. As you explore what other authors, bloggers, and speakers in your niche have created, you realize how your project will be similar, but different, and broaden or deepen readers' understanding.
    If need be, return to 6 methods to right-size your next writing project to find a different slant. You can continue to work through those until you land on that distinct spin you can bring to this project.
    Pro tip: As you’re cruising the internet and clicking through to interesting content, be sure to grab all citation information while you’re there. Because if you decide to quote an expert in the field or to include an excerpt from one of the articles, you want that citation information at your fingertips. Quoting people builds credibility—and so does proper citation.
    We told our high school debaters it's always good to bring an expert to the podium with you to raise your credibility. I think it’s the same with writers—when we cite other so...
    15 min
  • Back to Basics: 6 Methods to Right-Size Your Next Writing Project
    [Ep 227]
    Have you ever written a blog post and found it's growing too big and unwieldy? Or you set out to develop a book only to realize you don't have enough material to fill a 45K- or 50K-word manuscript? 
    If so, you're struggling with Goldilocks Syndrome: your idea is too big or too small for the project’s purpose and the way it’ll be published or shared with the world.
    You’re trying to cram everything you know about, say, computers into 800 to 1,000 words. You’ve got the makings of a book when you set out to write a blog post. How do you narrow it to a reasonable length?
    Or you’re trying to stretch the idea of cooking with crackers into a book-length project, but it’s not enough material. How do you broaden the concept to produce a compelling cookbook?
    What does it take to land on that just right length for your next writing project? 
    The 6 Right-Sizing Methods
    Test these six methods for narrowing—or broadening—your next writing idea and you’ll land on the perfect length, approach, and slant to suit this project’s audience, purpose, and medium. In the process, you’ll gain clarity and solidify your ideas.  
    The six different methods to right-size your projects are:
    TimeLocationCategoriesAudienceIssueStructure
    Let me describe each one, starting with time. When does it mean to right-size your project using time?
    TIME
    You can use time to focus on decades, a stage of life, or an era. For example, depending on your topic, you might limit your idea to focus only on the 1950s, only early childhood, or only on the Middle Ages. 
    If you’re writing a memoir, you’ll limit the scope of your book to a specific time in your life in which you experienced struggle and transformation.
    If you’re writing about plants, you could focus on the planting stage. 
    If you need to broaden your idea because it’s too narrow, you can simply expand from the 1950s to the first half of the 20th century or from early childhood to Kindergarten through sixth grade.
    LOCATION
    Location is another way to land on the right size for your project. You could focus on geography, meaning anything from a continent or country all the way down to a city landmark, neighborhood, or business. 
    But you could think of location on an object or a space. The gardener may want to write about an area of the garden or the location on a specific plant, such as the roots or petals.
    If you’re writing about flight, you could focus on small airports in a given state or areas within a specific airport.
    CATEGORIES
    We can also use categories to think through an idea we find to be too big and broad or too small and narrow. Find some commonalities and group those things that are similar.
    If you’re the garden blogger, you could focus on one category—vegetables—instead of flowers, trees, or groundcover. Dial down even more by categorizing nightshades or spring vegetables or weeds.
    The blogger who writes about planes can narrow to categories such as biplanes, jets, or airliners.
    By focusing on a small category, you easily narrow your idea. And then you can broaden by including multiple categories.
    AUDIENCE
    First-time authors often want to write a book for everyone in the whole world. That’s not realistic. The first step in right-sizing will be to narrow your audience.
    10 min

About Ann Kroeker, Writing Coach

From the publisher's feed

With Ann Kroeker, Writing Coach, you'll gain clarity and overcome hurdles to become a better writer, pursue publishing, and reach your writing goals. Ann provides practical tips and motivation for…

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