This week on Trades Talk, Justin White sits down with Anna Halstead of Halstead Media to unpack the real story behind building growth, both personally and professionally, in the landscape industry.

From immigrating with nothing to building one of the most respected marketing agencies in the trades, Anna shares a powerful journey rooted in resilience, intention, and vision. This episode blends personal story with tactical insight, showing how mindset, systems, and leadership all come together to drive real business growth.

In this episode, we cover:

• How Anna Halstead built a growth focused marketing agency and why “growth systems” matter more than traditional marketing

• Why your North Star and vision are critical to making the right decisions and pivoting when needed

• The shift from referral driven businesses to predictable, proactive growth systems

• How marketing directly impacts hiring, retention, and company culture, not just lead generation

• Why delegation and trust in your team is one of the hardest but most important transitions as you scale

• The impact of AI, speed, and customer expectations on how landscape companies must operate and sell

• How small improvements in systems and client experience can become massive competitive advantages

This episode is a mix of real life perspective and practical strategy. If you are thinking about growth, leadership, marketing, or building something that lasts, this one will challenge how you think and operate.

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