As our guest Art Markman can attest, the intersection between business and human irrationality is becoming increasingly fascinating to academics and CEOs alike. 

Art returns to the podcast in this episode to talk about how businesses are beginning to realize how essential it is to understand the less rational actions of customers. He also shares some of the insights from his new book about how to lead a happy life, whether or not "brain games" really work, and why time seems to fly as we get older.

You can find show notes and more information by clicking here: http://bit.ly/2rRiowS