Reducing financial risk in ranching requires first identifying and defining those risks. John Nalivka, owner of Sterling Marketing and a well-known expert in beef industry economics, has been consulting with cow-calf producers, feeders, and packers for 35 years. In this episode, John discusses with Tip and Clay Worden global trade trends, cattle pricing predictions, and ranch-level advice on managing market risks, which starts with knowing your own production and performance values.

RESOURCES MENTIONED IN THIS EPISODE

are linked to on the episode web page, https://artofrange.com/episodes/aor-101-john-nalivka-cattle-marketing-strategies-and-risks.