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Rachel Hollis is a self-help guru whose empire brought her immense success, but also seemingly caused her downfall. I explore the reasons behind the strong reactions she evokes, her path to the top exceeding expectations, and the damage inflicted on herself and others during her descent. Additionally, I share some personal thoughts and encourage you to consider whether the blame lies solely with her, societal expectations of women, or the blurring of lines between personal identity and brand.

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