August 09, 2025

[Archives] [EN] Omar Sosa Bartolome | Apartamento Magazine Creative Director : How to create the most influential interior magazine in the world ?

1 hour 40 minutes

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➜ TheBoldWay Newsletter : https://www.theboldway.fr/newsletter

"Apartamento" is undoubtedly my favorite magazine. Meeting and interviewing Omar Sosa Bartolome, one of the three founders, was truly a dream. Here I am, in the heart of Barcelona, his hometown, in his studio apartment where, for nearly 2 hours, I take you inside Omar's mind. We delve into his journey, the creation of "Apartamento" with Nacho and Marco at just 25 years old, and dissect his myriad projects. I won't say more. ¡Buena escucha!

Key Learnings of the episode :

Who is Omar Sosa Bartolome, his journey

His motto: Creating beautiful and meaningful things

The creation of Apartamento Magazine and its creative process for the magazine

The content of Apartamento

The success of the magazine

Omar Sosa's ambitions

Key steps and strengths of the magazine

The process for creating exceptional content

The establishment of Apartamento Studios in 2016

The Apartamento Studio method

The right brand strategy for Omar

How he stays grounded

Organizing his schedule

The 'Omar Sosa touch'

If he had to start over

His specific tips

Who he would like to hear in this podcast

➜ Find all the references and photos taken during the recording on www.theboldway.fr

References

Personalities

Marco Velardi: Creative Director and co-founder of Apartamento Magazine and Apartamento Studios.

Rolf Fehlbaum: CEO of Vitra

Cornel Windlin : Graphic designer and type designer from Switzerland. He is currently the creative director at Vitra.

Marianna Rothen: Canadian photographer

Salvador Dali: Spanish painter, sculptor, engraver, screenwriter, and writer.

Coco Capitán: Plastic artist and photographer

Nacho Alegre: Photographer and creative director, co-founder of Apartamento Magazine and Apartamento Studios.

Pablo Bofill: Executive of a French architecture company

Ricardo Bofill: Spanish architect from Barcelona

Luna Paiva: Internationally renowned Argentine visual artist

Brands

BD Barcelona Design: Spanish furniture, object, and design accessories editor founded in 1972.

The Natural wine company: Spanish natural wine company co-founded by Omar Sosa.

Magazines

Apartamento: Interior magazine founded in 2008

AD España: Architectural Digest is a monthly magazine.

The plant: Emerging Spanish magazine in current independent press.

Fantastic Man: American pocket-sized fantasy and science fiction magazine.

National Geographics: Specialized television channel mainly broadcasting documentaries on nature and science, but also on culture and history.

Studios

Apartamento Studios: Creative consulting firm founded by Nacho Alegre, Omar Sosa, and Marco Velardi.

Bookstores

OFR: Independent bookstore specializing in design, art, and photography.

Yvon Lambert: Art bookstore, publisher, and gallery established in Paris since 1967.

Nb: TheBoldWay ou The Bold Way, anciennement connu sous le nom de Entreprendre dans la mode ou EDLM , est un podcast produit et réalisé par Adrien Garcia.

Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.

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By Adrien Garcia

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