Let’s rewind and look at how you have trained your customers to think about the brand of your studio. In short, it is key to build a brand that rewards customers for paying full-price for your service and you must show your value to your customer by educating them.

Offering discounts on your service can be quite damaging to your brand. Discounts are a good strategy when you want a quick burst of sales but offering discounts too often, and without being prompted by your customer, it may show a lack of confidence in what you are selling.