Today I am chatting with two of my clients - Tara and Adam, founders of Just For Your Occasion. Since starting their business 3 years ago, they have gone from 0 wedding per year to over 150 - what is the secret to their success? Wedding Shows! Hear their story from getting started, to realising the constant need for change. It's an honest, candid conversation from business owners who are right in the middle of their growth journey.

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Time Stamps:

00:00 - Introduction to Wedding Business Strategies

04:52 - Transitioning from Nursing to the Wedding Industry

07:11 - Starting a Business: The Journey Begins

20:53 - Navigating Wedding Fairs: Strategies and Insights

28:29 - The Transition to Full-Time Business

36:30 - The Importance of Continuous Learning in Business

41:41 - Adapting Strategies for Wedding Fairs

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