On today’s show, we talk with Mannat, a student calling from India with questions about her freelance business.

Mannat is a typographer—she works with lettering and fonts.

But everytime Mannat posts her work to social media, she gets packaging design clients and others reaching out who just don’t match her target audience.

This leaves Mannat asking “what exactly should I be posting on social media to attract my ideal client?"

We walk her through a few key social media strategies that’ll also help you build your online presence and attract the right clients on social media.

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