In this episode, Jerry Kennedy breaks down the absolute first step every chiropractor must take to get more new patients. Many chiropractors struggle with marketing because they miss the foundational starting point—introducing their practice to new people every single month. Without this, even the best marketing strategies fail.

Jerry challenges chiropractors to take a hard look at their marketing and asks: Are new people discovering your practice this month who didn’t know about you last month? Whether you focus on online marketing, networking, referrals, or a mix of strategies, everything starts with making your practice known to new people in your community. If you skip this crucial step, you may be wasting time and effort on tactics that don’t move the needle.

Key Takeaways:

• New patients solve a lot of problems – but they aren’t the answer to everything. If a business has deeper structural issues, getting more new patients may temporarily cover them up but won’t fix the core problems.
• Three main ways to get new patients:
• Online Marketing: SEO, Google Ads, social media, content marketing
• Offline Marketing: Networking, community outreach, events, public speaking
• Referrals & Relationships: Word of mouth, patient referrals, business partnerships
• Lean into your strengths – If you are great at social media, use that to your advantage. If you prefer a referral-based practice, focus on strategies that encourage word-of-mouth marketing.
• All marketing starts with awareness – People must first know your practice exists before they can become patients.
• Avoid wasted effort – If you’re writing blogs no one reads, posting on social media without reaching new people, or running ads with no clear strategy, you’re missing the key first step.
• Be known for something – The most successful chiropractors clearly communicate their value and specialize in something their community understands.

Actionable Steps:

1. Audit your marketing: How are new people discovering your practice?
2. Stop wasting time on tactics that don’t introduce you to new people.
3. Focus on outreach: Whether online or offline, prioritize strategies that expand your reach.
4. Get a free practice assessment: Visit Rocket Chiro to have Jerry review your website and SEO.
5. Join the NEXT Step program: If you're feeling stuck, this coaching program provides foundational practice growth strategies and direct access to Jerry for guidance.

 

Additional Resources: 

Business & marketing training for chiropractors: https://rocketchiro.com/join 

Free practice assessment: https://rocketchiro.com/chiropractic-practice-assessment 

Best chiropractic websites: https://rocketchiro.com/best-chiropractic-websites 

Google Ads Management for Chiropractors: https://rocketchiro.com/google-ads-management-for-chiropractors 

Chiropractic SEO: https://rocketchiro.com/chiropractic-seo