Aisha is just starting out as a freelancer and wrestling with the question that trips up almost everyone in the early days: what should I actually charge? She knows she doesn't want to undersell herself, but she also has no idea where to set her rates. Preston and Austin Church—veteran freelancer and author of Free Money—unpack three different pricing approaches, make the case for building your rate around what your life actually costs, and explain why anchoring high (and negotiating scope, not price) is the move that separates confident freelancers from the ones who always feel underpaid.

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