All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, Toolkit

Are You Ready for a Capital Campaign? Indicators of Success and Common Pitfalls


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In this episode of All About Capital Campaigns, hosts Amy Eisenstein and Andrea Kihlstedt dive deep into one of the most critical questions facing nonprofit leaders: "How do you know if your organization is ready for a capital campaign?" As seasoned campaign experts, Amy and Andrea walk you through the essential indicators that signal whether your nonprofit is prepared to embark on this significant fundraising journey.

They start by debunking a common myth: an anniversary or milestone year does not automatically qualify your organization for a capital campaign. Instead, they emphasize the importance of having a compelling, transformational idea that truly elevates your mission to the next level. Learn why a strategic plan and a well-vetted big idea are crucial before even considering launching a campaign.

Andrea and Amy also discuss the critical role of board engagement. Is your board fully committed and excited about the campaign? Do they understand the project’s implications and are they willing to step up their involvement? Without a solid and supportive board, your campaign is unlikely to succeed.

Another vital point covered in this episode is the necessity of having a history of effective fundraising. The hosts explain why having a track record of securing major gifts and maintaining robust donor relationships is key to campaign readiness. They offer practical advice for organizations that may not yet have asked for million-dollar gifts but have the potential to do so with the right preparation and approach.

Throughout the conversation, Amy and Andrea share real-life examples, including the story of a small arts organization that secured a million-dollar gift despite never having raised such an amount before. This example illustrates that with a compelling vision and the right approach, even smaller nonprofits can achieve big results.

For those who feel their organization might not be ready just yet, don’t worry—Amy and Andrea explain how the pre-campaign planning phase can be a powerful process in itself. By taking the time to prepare, you can build the necessary relationships, strengthen your board, and set the foundation for a successful campaign.

Whether you're on the brink of starting a capital campaign or just exploring the idea, this episode provides actionable insights and expert guidance to help you assess and enhance your readiness.

To ensure your campaign ends in a celebration, download our free Capital Campaign Step-by-Step Guide & Checklist. This intuitive guide breaks down each step of your campaign, and the timeline allows you to visualize your whole campaign, from start to finish!

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All About Capital Campaigns: Nonprofits, Fundraising, Major Gifts, ToolkitBy Capital Campaign Pro

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