Episode 341 – Are You Ready for Zero-Click Content? Let’s Talk Algorithms

Still obsessing over click-throughs and link clicks? You’re not alone—but in 2025, it might be time to shift your strategy.

In this episode of the Small Business Made Simple Podcast, we’re diving into zero-click content—what it is, why the algorithms love it, and how your business can thrive even when no one’s clicking your links.

If you’re pouring time into content and wondering why people aren’t “taking action,” it might be because they already got what they needed… right there in the scroll.

✨ The scroll economy is here, and it’s changing the way we create, connect, and convert.

In this value-packed chat, you’ll learn: ✅ What zero-click content is (and why it’s not as scary as it sounds) ✅ How algorithms are rewarding in-feed, stay-put content more than ever ✅ Why giving the goods up front builds trust, visibility and long-term connection ✅ My four go-to strategies for creating high-performing, scroll-stopping content ✅ How to measure success when traditional clicks are dropping

Spoiler alert: just because they’re not clicking doesn’t mean they’re not converting.

🎧 Hit play now and find out how to make your content work with the algorithm—not against it.

Or read the full show notes at: www.socialmediaandmarketing.com.au/341