Noah loves his work — but the moment it comes to promoting it, something freezes up. He knows he needs to market himself, yet every attempt feels either pushy or performative. Preston and George Azar, CPA and founder of Bright Budget, dig into why that discomfort is actually a signal worth paying attention to — and what to do about it. From understanding your real value, to finding the clients who genuinely need what you offer, this episode reframes the whole act of selling as something that can feel completely natural.

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