In today’s market, one phrase might be creating more confusion, frustration, and disappointment than we realize:

“Fair market value.”

In this episode of Life at Ten Tenths, Matt and Garrett dig into why we need to be careful with how we are using this phrase when talking with sellers and buyers.

The reality is fair market value is not something we simply declare or control. It is something the market determines.

During this discussion, we unpack:

• Why pricing “below fair market value” can create the wrong expectations

• The difference between fair market value and appraised value

• How language can unintentionally anchor sellers to a number

• Why positioning against the competition matters more than chasing a theoretical value

• How buyers actually determine value in the marketplace

• And why motivation matters just as much as price

This is a powerful conversation about pricing strategy, buyer psychology, seller expectations, and communication in a shifting market.

If you’re a real estate agent trying to navigate pricing conversations with more confidence and clarity, we are here for you.

Explore coaching, webinars, accelerators, and 11 Circle at https://tentenths.co