MarTech Podcast ™ // Marketing + Technology = Business Growth

Arguing against the effectiveness of AI in contextual advertising

Listen Later

AI's role in contextual advertising is under scrutiny. Kerel Cooper, CMO at GumGum, challenges conventional thinking about digital advertising channels and data usage. He explains how contextual targeting works across display, video, and podcast formats without relying on personal data, while sharing insights on why video has become his top channel choice for reaching today's consumers. Show Notes 

Connect With:

  • Kerel Cooper: Website // LinkedIn
  • The MarTech Podcast: Email // LinkedIn // Twitter
  • Benjamin Shapiro: Website // LinkedIn //  Twitter

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

...more
View all episodesView all episodes
Download on the App Store
MarTech Podcast ™ // Marketing + Technology = Business GrowthBy I Hear Everything
  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

154 ratings

More shows like MarTech Podcast ™ // Marketing + Technology = Business Growth

View all
The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

112 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,441 Listeners

Pivot by New York Magazine

Pivot

9,541 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,251 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

82 Listeners

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast by I Hear Everything

Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast

64 Listeners

The CMO Podcast by vYve & Jim Stengel

The CMO Podcast

347 Listeners

The Prof G Pod with Scott Galloway by Vox Media Podcast Network

The Prof G Pod with Scott Galloway

5,447 Listeners

The Marketing Millennials by Daniel Murray

The Marketing Millennials

152 Listeners

Hard Fork by The New York Times

Hard Fork

5,502 Listeners

The Artificial Intelligence Show by Paul Roetzer and Mike Kaput

The Artificial Intelligence Show

185 Listeners

The Exit Five CMO Podcast (Hosted by Dave Gerhardt) by Dave Gerhardt

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

45 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

351 Listeners

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency by I Hear Everything

Rebrand Podcast: Marketing Campaigns Explained by the Brand & Agency

58 Listeners

On with Kara Swisher by Vox Media

On with Kara Swisher

3,382 Listeners

Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions by Dominic Bohan (Story IQ)

Data Driven - Learn essential data literacy, AI and storytelling skills to future proof your career and fuel data informed decisions

13 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

84 Listeners

How I AI by Claire Vo

How I AI

139 Listeners