The Art Marketing Podcast

Artist Karen Payton


Listen Later

Fabric artist triples revenue to $25K using one Instagram hack after losing 3,000 followers overnight

Karen Payton lost her Instagram following but discovered Facebook groups were her goldmine. She shares how pivoting to the Grateful Dead niche, embracing custom commissions, and nurturing superfans built her $25K/year fabric art business.

Key Topics: - The Instagram hack that forced a profitable pivot - Song commissions: Turn lyrics into best-selling art - Building superfans who share every post for 2+ years - Why "it's supposed to be hard" is actually good advice - From $9K to $25K using Facebook groups strategically

Guest: Karen Payton, Fabric Artist (@karenpayntonartist) Timestamps: 00:00 The 3-year grind reality check 02:33 What is fabric art? (recycled clothing technique) 07:40 Art Storefronts as your "bandmate" 10:42 The long game mindset shift 14:56 Instagram hack disaster becomes opportunity 18:53 Custom commission breakthrough 23:02 Free contest generates $3K commission 27:07 Nurturing 5 superfans into buyers 30:25 Breaking into advanced artist strategies

...more
View all episodesView all episodes
Download on the App Store

The Art Marketing PodcastBy Art Storefronts

  • 4.7
  • 4.7
  • 4.7
  • 4.7
  • 4.7

4.7

239 ratings


More shows like The Art Marketing Podcast

View all
Savvy Painter Podcast with Antrese Wood by Antrese Wood

Savvy Painter Podcast with Antrese Wood

880 Listeners

Creative Pep Talk by Andy J. Pizza

Creative Pep Talk

1,995 Listeners

Build Your Tribe | Grow Your Business with Social Media by Brock Johnson

Build Your Tribe | Grow Your Business with Social Media

2,623 Listeners

The Amy Porterfield Show by Amy Porterfield

The Amy Porterfield Show

4,598 Listeners

Plenty with Kate Northrup by Kate Northrup, Author, Entrepreneur, and Speaker

Plenty with Kate Northrup

659 Listeners

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business by Jenna Kutcher

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

12,074 Listeners

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs by Jacqueline Snyder

The Product Boss: Business Coaching for Product-Based Female Entrepreneurs

890 Listeners

I Like Your Work: Conversations with Artists by Erika b Hess

I Like Your Work: Conversations with Artists

228 Listeners

EXPANDED Podcast by To Be Magnetic™ by To Be Magnetic™

EXPANDED Podcast by To Be Magnetic™

3,307 Listeners

Art Juice: A podcast for artists, creatives and art lovers by Louise Fletcher/Alice Sheridan

Art Juice: A podcast for artists, creatives and art lovers

716 Listeners

Learn to Paint Podcast by Learn to Paint Podcast

Learn to Paint Podcast

305 Listeners

Art Marketing Minute by Eric Rhoads

Art Marketing Minute

14 Listeners

Law of Attraction Changed My Life by Francesca Amber

Law of Attraction Changed My Life

1,727 Listeners

Windowsill Chats by Margo Tantau

Windowsill Chats

346 Listeners

The Telepathy Tapes by Ky Dickens

The Telepathy Tapes

8,345 Listeners