In this episode of Well Coached, Chris Weinberg sits down with Nikki Boon of Neon Coast for an inside look at what it really takes to build an artist career in today’s creator economy. Nikki shares how she worked her way from Michigan to Nashville, got her start in touring, and grew into artist management - where her job is equal parts vision, strategy, relationship building, and execution.

Through the People, Sales, Profit, and Self framework, Nikki breaks down how strong teams keep artists in their highest productivity zone, how fan connection drives real business results, and how creative brand building turns into measurable opportunities. From smart community moves to unexpected brand partnerships and tour problem solving, this conversation is a practical masterclass in leadership, communication, and scaling without losing the human side.

What You’ll Learn in This Episode

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