ASCP Esty Talk

It's time for an overdue conversation about systemic racism within the professional skin care industry. Recent events have inspired reflection on the role ASCP may have unknowingly played. As part of our reconciliation with this, we are providing our fellow estheticians and skin care experts a platform to discuss the inequalities and injustices they have experienced and explore proposed changes as it relates to the profession and the skin care clients we serve.

Join ASCP Executive Director Tracy Donley and Ella Cressman, licensed esthetician and fellow ASCP podcaster as they engage in some incredible stories shared by JoElle Lee and Toshiana Baker about their unique journeys into to the world of beauty. Listen and even relate as they share the challenges they've endured and the successes they've achieved along the way. Both of these women are successful estheticians that just happen to be African American.

Bios

JoElle Lee

A highly respected skin care expert, educator ,and celebrity esthetician, JoElle Lee is the author of Esthetician on a Mission: Business Building Workbook and co-author of Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments, which has become a trusted guide for treating diverse client populations.

In addition to being featured in numerous national consumer publications and a guest on radio programs around the country, JoElle is recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House.

JoElle specializes in no-downtime chemical peel treatments, customized corrective facial treatments, and a wide range of laser treatments for skin of color. JoElle feels there is a gap in basic esthetic training and education when it comes to treating clients of color.

She has dedicated her career to creating innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime.

JoElle takes a natural "inside-out" integrative approach by combining noninvasive treatments and products without harmful chemicals to achieve healthy beautiful skin, and "Beautiful Skin Begins Within" is the premise on which JoElle Lee's treatments and methods are founded.

JoElle feels there is a gap in basic esthetics training when preparing estheticians to work in the skin care industry, especially for those who want to have their own business.

Over the years, JoElle has helped many estheticians and small businesse owners in the industry to solve complex problems and increase their bottom lines. With her straightforward, no-nonsense approach, JoElle's philosophy is to uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business, and then tear that wall down. She then uncovers the hidden assets, underperforming activities, and undervalued possibilities of your business.

JoElle teaches effective and profitable marketing strategies and how to stand out from the competition. Many of her ideas and strategies have been implemented and resulted in not only increased profits, but a more diverse loyal clientele.

JoElle's path to becoming an esthetician was inspired by another professional in the field. As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions.

More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses, and social media channels.

Contact:

www.joellelee.com

https://www.instagram.com/joellelee_estheticstraining

Facebook Group: JoElle Lee Advanced Esthetics Training & Classes

Toshiana Baker

Toshiana Baker has served the spa, beauty, and wellness industries internationally as an esthetician and educator for nearly 15 years. A passionate organizational leader, dynamic speaker, and bestselling author, she has held a variety of industry leadership roles, including director of esthetics for a 30-location corporate spa organization, regional account and education executive for a leading cosmetic and brow artistry brand, and global director of education for a renowned skin care, cosmetics and fragrance brand.

Applying her rich expertise as a spa and wellness expert, Toshiana founded SpaWorx in 2016, a consulting and training development agency to educate, enlighten, and empower spa, beauty, and wellness organizations, as well as support growth in their financial performance. SpaWorx has happily served a range of clients—from solo estheticians to large global beauty corporations.

In addition to her consulting agency, she volunteers as a commissioner and executive secretary for the Commission on Massage Therapy Accreditation (COMTA). She is also a contributing author and subject-matter expert for the Pivot Point International textbook for foundational esthetics curriculum.

Toshiana will excitedly open membership for the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP) later this summer. NMSWP is a professional platform dedicated to "the promotion, uplift, and edification of underrepresented spa and wellness professionals across all disciplines to create a community of professionals with access to resources, education, and opportunities, while demonstrating through our work our commitment to excellence and the highest quality in our vocation." Through this network, Toshiana envisions a community that is better equipped, aligned, and supported in furthering the mission of being well and whole while fostering global healing and wellness.

Contact:

Website

Social Media

Coming Soon! Network of Multi-Cultural Spa and Wellness Professionals

Social Media

Resources:

Buzzfeed Privilege Test

Implicit Association Test (IAT)

List of Anti-Racism resources

PODCASTS TO SUBSCRIBE TO:

• 1619 (New York Times)
• About Race
• Code Switch (NPR)
• Intersectionality Matters! hosted by Kimberlé Crenshaw
• Momentum: A Race Forward Podcast
• Pod For The Cause from The Leadership Conference on Civil & Human Rights
• Pod Save the People (Crooked Media)
• Seeing White

BOOKS TO READ:

• Me and White Supremacy by Layla F. Saad (Bookshop.org)
• How To Be An Antiracist by Dr. Ibram X. Kendi (Bookshop.org)
• I Know Why the Caged Bird Sings by Maya Angelou (Bookshop.org)
• Just Mercy by Bryan Stevenson (Bookshop.org)
• So You Want to Talk About Race by Ijeoma Oluo (Bookshop.org)
• The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander (Bookshop.org)
• White Fragility: Why It's So Hard for White People to Talk About Racism by Robin DiAngelo, PhD (Bookshop.org)
• • Interesting article featuring this author

• I'm Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown (Bookshop.org)
• Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race by Beverly Daniel Tatum, PhD (Bookshop.org)
• The Hate U Give by Angie Thomas (Bookshop.org)
• A Kids Book About Racism

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

It's time for an overdue conversation about systemic racism within the professional skin care industry. Recent events have inspired reflection on the role ASCP may have unknowingly played. As part of our reconciliation with this, we are providing our fellow estheticians and skin care experts a platform to discuss the inequalities and injustices they have experienced and explore proposed changes as it relates to the profession and the skin care clients we serve.

Join ASCP Executive Director Tracy Donley and Ella Cressman, licensed esthetician and fellow ASCP podcaster as they engage in some incredible stories shared by JoElle Lee and Toshiana Baker about their unique journeys into to the world of beauty. Listen and even relate as they share the challenges they've endured and the successes they've achieved along the way. Both of these women are successful estheticians that just happen to be African American.

Bios

JoElle Lee

A highly respected skin care expert, educator ,and celebrity esthetician, JoElle Lee is the author of Esthetician on a Mission: Business Building Workbook and co-author of Multicultural Skin Treatments: Learn How to Effectively Treat Skin of Color Using Chemical Peels and Laser Treatments, which has become a trusted guide for treating diverse client populations.

In addition to being featured in numerous national consumer publications and a guest on radio programs around the country, JoElle is recognized for being the former personal esthetician to First Lady Michelle Obama during her time in the White House.

JoElle specializes in no-downtime chemical peel treatments, customized corrective facial treatments, and a wide range of laser treatments for skin of color. JoElle feels there is a gap in basic esthetic training and education when it comes to treating clients of color.

She has dedicated her career to creating innovative treatment methods that address the most common skin conditions of these clients that have proven to deliver long-lasting results without the worry of complications and downtime.

JoElle takes a natural "inside-out" integrative approach by combining noninvasive treatments and products without harmful chemicals to achieve healthy beautiful skin, and "Beautiful Skin Begins Within" is the premise on which JoElle Lee's treatments and methods are founded.

JoElle feels there is a gap in basic esthetics training when preparing estheticians to work in the skin care industry, especially for those who want to have their own business.

Over the years, JoElle has helped many estheticians and small businesse owners in the industry to solve complex problems and increase their bottom lines. With her straightforward, no-nonsense approach, JoElle's philosophy is to uncover the learned negative beliefs or negative thinking that has created a barrier or obstacle in your business, and then tear that wall down. She then uncovers the hidden assets, underperforming activities, and undervalued possibilities of your business.

JoElle teaches effective and profitable marketing strategies and how to stand out from the competition. Many of her ideas and strategies have been implemented and resulted in not only increased profits, but a more diverse loyal clientele.

JoElle's path to becoming an esthetician was inspired by another professional in the field. As someone who always had a passion for beauty and a desire to serve others, she recognized that a career in esthetics would allow her to marry both of her passions.

More than 20 years later, that hunch proved correct. Today, JoElle can be found conducting personalized skin care consultations, serving as keynote speaker at industry events, teaching classes around the country on the topic of multicultural skin, and sharing her expertise via her webinars, online courses, and social media channels.

Contact:

www.joellelee.com

https://www.instagram.com/joellelee_estheticstraining

Facebook Group: JoElle Lee Advanced Esthetics Training & Classes

Toshiana Baker

Toshiana Baker has served the spa, beauty, and wellness industries internationally as an esthetician and educator for nearly 15 years. A passionate organizational leader, dynamic speaker, and bestselling author, she has held a variety of industry leadership roles, including director of esthetics for a 30-location corporate spa organization, regional account and education executive for a leading cosmetic and brow artistry brand, and global director of education for a renowned skin care, cosmetics and fragrance brand.

Applying her rich expertise as a spa and wellness expert, Toshiana founded SpaWorx in 2016, a consulting and training development agency to educate, enlighten, and empower spa, beauty, and wellness organizations, as well as support growth in their financial performance. SpaWorx has happily served a range of clients—from solo estheticians to large global beauty corporations.

In addition to her consulting agency, she volunteers as a commissioner and executive secretary for the Commission on Massage Therapy Accreditation (COMTA). She is also a contributing author and subject-matter expert for the Pivot Point International textbook for foundational esthetics curriculum.

Toshiana will excitedly open membership for the Network of Multi-Cultural Spa and Wellness Professionals (NMSWP) later this summer. NMSWP is a professional platform dedicated to "the promotion, uplift, and edification of underrepresented spa and wellness professionals across all disciplines to create a community of professionals with access to resources, education, and opportunities, while demonstrating through our work our commitment to excellence and the highest quality in our vocation." Through this network, Toshiana envisions a community that is better equipped, aligned, and supported in furthering the mission of being well and whole while fostering global healing and wellness.

Contact:

Website

Social Media

Coming Soon! Network of Multi-Cultural Spa and Wellness Professionals

Social Media

Resources:

Buzzfeed Privilege Test

Implicit Association Test (IAT)

List of Anti-Racism resources

PODCASTS TO SUBSCRIBE TO:

• 1619 (New York Times)
• About Race
• Code Switch (NPR)
• Intersectionality Matters! hosted by Kimberlé Crenshaw
• Momentum: A Race Forward Podcast
• Pod For The Cause from The Leadership Conference on Civil & Human Rights
• Pod Save the People (Crooked Media)
• Seeing White

BOOKS TO READ:

• Me and White Supremacy by Layla F. Saad (Bookshop.org)
• How To Be An Antiracist by Dr. Ibram X. Kendi (Bookshop.org)
• I Know Why the Caged Bird Sings by Maya Angelou (Bookshop.org)
• Just Mercy by Bryan Stevenson (Bookshop.org)
• So You Want to Talk About Race by Ijeoma Oluo (Bookshop.org)
• The New Jim Crow: Mass Incarceration in the Age of Colorblindness by Michelle Alexander (Bookshop.org)
• White Fragility: Why It's So Hard for White People to Talk About Racism by Robin DiAngelo, PhD (Bookshop.org)
• • Interesting article featuring this author

• I'm Still Here: Black Dignity in a World Made for Whiteness by Austin Channing Brown (Bookshop.org)
• Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race by Beverly Daniel Tatum, PhD (Bookshop.org)
• The Hate U Give by Angie Thomas (Bookshop.org)
• A Kids Book About Racism

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

The smell of skin care products is important for many reasons. Humans are programmed to dislike synthetic scent because it is potentially harmful. But what do we know about the functional scent of terpenes?

Terpenes are the largest classification of small chemical compounds derived from living organisms. You may not have heard of them before, but they are all around you. Listen in as Ella Cressman talks terpenes with registered nurse, certified aromatherapist, and international speaker Wendy Pagaduan. As an advocate for clean beauty, Wendy is devoted to integrating medical wisdom, philosophy, and plant medicine into customized formulations for effective skin care and wellness solutions.

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint rather than a product-specific view. She has spent many hours researching ingredients, understanding how and where they are sourced, phytochemistry, histological access, and complimentary compounds for intentional skin benefits. In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.

To connect with Ella Cressman, LE, Owner of HHP Collective, click here

To join Associated Skin care Professionals (ASCP) click here

For questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians, call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership, click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide, click here

To connect with Wendy Pagaduan

Clean Coconut on Facebook

Clean Coconut on Instagram

Wendy Pagaduan on Instagram

Wendy Pagaduan on LinkedIn

Email

Website

California nail salon owner and State Board of Barbering and Cosmetology advisor, Jaime Schrabeck, shares her opinions on everything from what reopening, closing, and reopening again may look like throughout the year to why distraction could be your worst enemy. Tune in to hear her no-nonsense approach to how a true beauty professional should conduct themselves during this unprecedented time. Spoiler: It's so much more than compliance.

Jaime Schrabeck's Bio

Licensed since 1992, Jaime Schrabeck, PhD, works as a manicurist and owner of Precision Nails, an exclusive employee-based salon in Carmel, California. Beyond the salon, she advocates for the beauty industry, consults with salon owners and manufacturers, mentors educators, organizes events, writes savvy articles, and advises California's Board of Barbering and Cosmetology and attorneys as an expert witness.

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP), click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians, call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership, click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

Read Jaime's article in AHP Indie Stylist magazine, Volume 1, Issue 1

To access our extensive Back to Practice guide:

ASCP Back to Practice

ANP Back to Practice

AHP Back to Practice

COVID-19 Updates by State

State Board contact information (Members ONLY)

Resources:

Outgrowth Podcast

ASCP/ANP/AHP episode: Exclusions Apply: What your Liability Insurance Won't Cover

Part 1

Part 2

Jaime's social channels

Jaime on Facebook

Precision Nails on Facebook

Strong retail sales skills are more important than ever, as stay-at-home orders have proven. What is really holding you back from having amazing retail sales skills? Maxine Drake, well-known beauty business coach and contributing author of The Esthetician's Guide To Outstanding Esthetics, asks all the questions you need to ask yourself. Poor retail sales numbers aren't a result of clients' lack of interest or income. Listen as we discuss how to improve your retail skills and in turn improve your retail sales.

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide, click here

Book: The Big Leap by Gay Hendricks

Book: Start with Why by Simon Sinek

Book: Profit First by Mike Michalowicz

Free resources, ebooks, blogs, and videos from Maxine Drake

Esthetician Inner Circle Membership—Your complete digital marketing & business-building training center. Let's build, grow, and scale your business!

Do you need more clarity, accountability, step-by-step action plans, and an incredible group of esty-besties to help build your confidence? Register for the Beauty Business Summit—The premier event for licensed industry professionals.

Social:

Maxine Drake on Instagram and Facebook

Beauty Business Summit on Instagram and Facebook

This episode guarantees lots of laughs as we poke fun at ourselves and embrace the emotional roller coaster of living and working through a pandemic. Ella Cressman shares useful (and not so useful, but hilarious) insights on giving grace, having gratitude, and exercising patience. What does Goonies (the movie), ultrasonic spatula, Clinque V, peanut butter whiskey, Michael Moore (Moore for life), and Kourtney Kardashian have in common? The answer—this podcast. Listen to find out how.

Don't forget to check out the show notes for resources you never thought you needed.

Ella Cressman's Bio:

Nominated for a 2018 DERMASCOPE Aestheticians' Choice Award as Favorite Brand Educator, Ella Cressman became a licensed esthetician in 2007 after attending the College of International Esthetics. In 2009, she became a skin care educator and product representative and enjoyed empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint, rather than a product specific view. She achieved an Organic Skin Care Formulation Certificate in 2014 and an Organic Skin Care Formulation Diploma from Formula Botanica in 2018.

Ella has spent many hours researching ingredients, understanding how and where they are sourced, phytochemistry, histological access, and complimentary compounds for intentional skin benefits.

She has written articles for ASCP Skin Deep magazine, Les Nouvelle Esthétiques & Spa magazine, American Spa magazine, CBD Health and Wellness magazine, Topical Magazine, and the popular blog Lipgloss and Aftershave.

In addition to running a skin care practice, Ella has consulted for several skin care lines (including several successful CBD brands) under the umbrella of Ella Cress Skin Care and founded a comprehensive consulting group in 2019, the HHP Collective.

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide click here

ASCP Skin Deep Magazine (digital edition)

Random Resources

The Goonies

Karate Kid

Clinique V (80s eye shadow fashion)

Tarte Maneater mascara

Michael Moore, Moore for Life

Michael Moore, Eye Shadow Tutorial

Kim Kardashian contour line, KKW

Magnetic SL

Peanut Butter Whiskey

Chambord

Recipe

Peanut Butter & Jelly Old-Fashioned

By SKREWBALL WHISKEY

• 5 oz Skrewball Peanut Butter Whiskey
• 75 oz Rye Whiskey
• 4 Dashes of Angostura Bitters
• 1 Luxardo maraschino cherry, for garnish
• Orange peel, for garnish

• Combine whiskeys and bitters over ice in a cocktail glass. Stir and allow to mingle until chilled. Garnish with a Luxardo cherry and an orange peel.

Ella's Resources:

ASCP State Updates

Ultrasonic Spatula

ASCP Esty Talk—Ingredients Decked Out

Book: Talking to Strangers by Malcom Gladwell

Contact Ella

Social Channels @ellacressman

Websites

ellacress.com

www.hhpcollective.com

Lisa Rossman gets candid about what it looks like to start opening locations around the country. What are the big franchisers doing to entice clients and ensure their safety? Are clients stacking the books or barely trickling in? If you are trying to decide if the time is right for you and what precautions you may want to consider, then this podcast is a must-listen.

Lisa Rossmann's Bio:

Lisa Rossmann currently serves as the Assistant Vice President of Brand Experience at Hand & Stone Franchise Corporation, which employs nearly 2,700 estheticians across 460 locations in the US and Canada. Lisa has been a licensed esthetician since 2010, completing her course work at the Aveda Institute in New York City. Lisa has worked for Hand & Stone since 2012, starting in general spa operations support when the chain had just shy of 60 locations. She has since turned her focus to expanding the skin care program, and now oversees the growth of the massage segment as well. Lisa is truly fulfilled by Hand & Stone's mission to provide high-quality and affordable massage and facial services to all as part of their regular lifestyle, not just as a treat to themselves!

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide click here

ASCP Skin Deep Magazine (digital edition)

Lisa's Resources

Books:

Ego is the Enemy by Ryan Holiday

Obstacle is the Way by Ryan Holiday

@ryanholiday for daily posts and inspiration

Connect with Lisa

Linkedin

Hand and Stone Opportunities:

Visit a spa near you

Purchase a franchise

Career

Jessica Marie is never short on ideas to grow her business, whether it's during a slow period or a pandemic. Tune in to hear how she plans to reopen and what she has been building during quarantine. Her passion and drive are sure to inspire your skin care business. You gotta love a girl boss!

Jessica Marie's Bio:

Jessica Marie has always had a desire to help people. She spent nearly two decades in the medical field in a wide range of positions and settings, including as a nursing assistant, medical assistant, phlebotomist, medical thermographer, and EMT. She entered medical esthetics to help people in a different way. After spending years as a certified cosmetic injector, Jessica decided to go to esthetician school so she could help her clients from start to finish, beginning with skin care all the way up to injectables. She is passionate about working with people with cancer given her background in oncology, and she is certified in permanent cosmetics and 3D areola pigmentation. Jessica is the founder of J Marie Skin Studio in Longmont, Colorado, and J Marie Signature Skincare and Makeup. Jessica won ASCP Skin Deep's Avant Garde Makeup Challenge, and is also the proud recipient of ASCP's 2020 Esthetician of the Year Award. Jessica continues to mentor others in the industry and is currently working on expanding her business with a third location in Atlanta, Georgia.

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide click here

ASCP Skin Deep Magazine (digital edition) March/April 2020 Esty of the Year

Associated Skin Care Professionals YouTube Channel

Smoky Eye

Avant Garde Lashes—Jessica's team

Jessica's Resources

Book: UnF*ck Yourself by Gary Bishop

Your local chamber of commerce

Make an appointment with your banker, bookkeeper, and/or CPA

Jessica's social channels

Instagram/Facebook

Website

The Glossy Magazine

HydroPeptide Social media channels

Instagram

Facebook

Website

YouTube

Courtesy marketing support: mention ASCP ESTY TALK

(even if your not a client)

[email protected]

[email protected]

800-932-9873

What is an adaptogen? How do they work? We've seen a huge cultural shift in skin care toward exploring supplemental plant medicine, which includes the power of phyto-active skin care ingredients. Listen in to hear Ella Cressman speak with Dr. Jenelle Kim as they discuss adaptogens and their physiological effect on the skin, and find out what "Bi Bong" means! Dr. Kim completed extensive training in East Asia under some of the most respected doctors in the field of oriental medicine and is the custodian of her family's proprietary Bi Bong® formulas. Her extensive knowledge of herbal medicine allows for a unique perspective on the understanding of adaptogen ingredients and how to properly formulate them to positively affect skin health.

Ella Cressman is a licensed esthetician, certified organic formulator, business owner, and absolute ingredient junkie! As an educator, she enjoys empowering other estheticians and industry professionals to understand skin care from an ingredient standpoint, rather than a product-specific view.

She has spent many hours researching ingredients to understand how and where they are sourced, as well as phytochemistry, histological access, and complimentary compounds for intentional skin benefits.

In addition to running a skin care practice, Cressman founded a comprehensive consulting group, the HHP Collective, and has consulted for several skin care lines, including several successful CBD brands.

To connect with Ella Cressman click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide click here

To connect with Dr. Jenelle Kim:

Facebook

Instagram

LinkedIn

Email

Website: jenellekim.com | jbkwellnesslabs.com

Are you getting the support you need from your skin care product line vendor? Annette Rubin gives us the lowdown on what you should be asking for from the skin care brands you love and promote. How can the brands you sell be your marketing partner during this unprecedented time? Be sure to listen to the entire podcast, as the CEO of HydroPeptide shares her direct email contact to answer your marketing and business questions.

Annette Rubin's Bio:

Annette Rubin brings 30 years of beauty industry experience and connections to her role as CEO of HydroPeptide. She has driven aggressive results for both established multi-billion-dollar organizations and small startups. Her broad background gives her a unique perspective on diverse business models, operational and market challenges, and emerging consumer trends.

She is passionate about the intersection of beauty and health and is deeply committed to advancing the success of women-owned businesses. Annette has a proven track record of identifying winning ideas and sourcing the talent needed to build them into valuable enterprises.

Annette lives near Seattle, Washington, with her husband, Jason Rubin, MD, an emergency room physician, and her children Jackson and Cody. In her free time she enjoys traveling with her family and enjoying the beauty of the outdoors.

To connect with Tracy Donley, ASCP Executive Director, click here

To join Associated Skin Care Professionals (ASCP) click here

Questions about Associated Skin Care Professionals (ASCP) membership or professional liability insurance for estheticians call 800-789-0411

If you are interested in adding Business Personal Property (BPP) insurance to your membership click here

Follow Associated Skin Care Professionals (ASCP) on Instagram

To access ASCP's extensive Back to Practice guide click here

Annette's Recommendations:

ASCP Skin Deep Magazine (digital edition)

The Glossy Magazine

Social media channels

@HydroPeptide

Facebook.com/HydroPeptide

Website

YouTube

Courtesy marketing support: mention ASCP ESTY TALK

(even if you're not a client)

[email protected]

[email protected]

800-932-9873