Today I'm answering a question from a listener wanting to increase the price of her offer in a market saturated with more affordable options. She is worried about the perception of this price increase given the outcome promises are similar to her competitors even though her offer promotes a different learning method. In this episode, I am sharing my strategy to overcome this objection.
- How highlighting the benefits of your approach versus the uniqueness of your offer is far more important
- Why focusing on social proof that praises your method can establish confidence in your offer
- The benefit of communicating value through increasing your price and reaching serious buyers

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