Today I am answering a question from a listener who has multiple business ideas but doesn't know which one to pursue. In today's episode, I share how I've used the wrong ideas to create unsustainable businesses and reveal the process I now follow when making decisions.

- Understanding the reality: not all ideas make viable business models.
- Why starting with the market you intend to sell to and brainstorming (their problems and solutions) is the first step.
- The power of 1:1 client research to gain insight into what they need.
- Key considerations when prioritising your ideas.
- Why testing your idea is a crucial step in the decision-making process.

Have a question you’d like me to answer on the show? Write in with your question at https://stephtaylor.co/asksteph


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