What happens when you stop asking if the homeowner will buy—and instead ask how you can best serve them after they do? In this episode, Sam Wakefield is joined by Dominic Caminata, CEO and founder of Grosso University, to talk all things sales certainty, performance psychology, and what it truly means to assume the sale.

Dominic shares the foundational beliefs that separate the average rep from the elite closer, including why confidence isn't optional—and how clarity drives conversion. If you’re ready to move from hesitant to high-performing, this conversation is your launchpad.

What You’ll Learn in This Episode:

• What it means to assume the sale—and why most reps get it wrong
• Why identity and mindset drive performance more than product knowledge
• How Grosso University transforms sales teams from average to elite
• The role of belief, consistency, and leadership in closing at scale
• Dominic’s own journey from rep to CEO—and the lessons along the way

Resources & Links:

📞 Work with Sam / Join the Close It Now Movement:

🌐 Website: https://www.closeitnow.net

🚀 Coaching & Training: https://www.closeitnow.net/coaching

📲 Instagram: https://www.instagram.com/therealcloseitnow

👥 Facebook Group: https://www.facebook.com/groups/closeitnow

📌 Connect with Grosso University:

🌐 Website: https://www.grossouniversity.com

Final Thought:

The sale isn’t something you wait for. It’s something you own. When you assume the sale with service in your heart and certainty in your energy, homeowners feel it—and they say yes.