The #fitfluencers and #wellness brands are coming for you. And they've been on the attack since January 1. This time of alleged renewal and reinvention is the Super Bowl for brands hoping to sell you a "better" or a "thinner" you. YOU are the product during this time of year and brands pay big money to get in front of you during this vulnerable time. Today we chat with digital brand marketer Amy Shoenthal (author of the Setback Cycle) about HOW you get targeted and Danielle Friedman (author of Let's Get Physical) about the history of fitness marketing and the good, the bad and the ugly of #fitfluencers.

You can order The Setback Cycle here.

You can order Let's Get Physical Here.

You can also read Danielle's piece on #fitfluencers for the NYT here.

Also grab yourself a Hot Sicilian.....while it's hot. 

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