Auto Collabs

Attacking Experience with Michael Wood


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Michael's story is a testament to adaptability and vision, starting with his educational background in Political Science and Economics from the University of Louisville. This episode takes us through his diverse career journey, showcasing how his unique experiences and skills have culminated in a revolutionary approach to car sales and customer experience.

Michael opens up about his early career, starting with timeshare sales in Virginia Beach, which honed his sales skills and customer engagement abilities. He then moved to New York City, venturing into orthopedic surgical sales, which added another layer of complexity and learning to his sales expertise. However, his passion for people and sales eventually led him back to Virginia, where he embarked on a career in the automotive industry. His journey within Checkered Flag Auto Group is a narrative of growth and leadership, from being a sales associate to taking on the role of General Manager.

Michael Wood's narrative is not just about selling cars; it's a broader vision of creating a community around car ownership, where experiences and relationships are as important as the transaction itself. His innovative approach and leadership philosophy are reshaping the auto retail industry, making it more customer-centric and transparent.

0:00 Intro2:39 Michael's Path to Auto Sales5:02 Role Transition8:58 Experience-Based Strategy10:32 Expanding Customer Touchpoints14:57 Sustainable Sales Approach20:28 Leadership Focus in 2024

Michael Wood is a General Manager at Checkered Flag Auto Group.

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