Learn how to navigate the dynamic landscape of attraction and interruption marketing tailored specifically for your independent estate agency!

In this episode, we debate which is the best strategy for estate agency owners? Explore the benefits of the self-employed agent model without sacrificing a large portion of your income. Learn how effective branding can set you apart, using successful examples like the Avocado Agency. We also tackle the potential for vendor confusion with mixed branding and how to maintain a focused marketing strategy.

Sam and Phil shed light on personal agent models, sharing insights into the pros and cons of structured self-employed roles. Hear how some models, such as the agency masterminded by George Vardis, leveraged personal branding while aligning with larger networks.

Get practical advice on building a local presence through attraction marketing versus the measurable results of interruption tactics like direct mail and cold calling. Understand the balance between nurturing existing relationships and boldly stepping into new markets to drive growth.

Plus, don't miss the critical discussion on managing long-term career sustainability, addressing the challenges of inconsistent income and the potential pitfalls of relying solely on referrals.

This episode is packed with actionable insights and strategies designed to help you maximise your income potential while maintaining stellar client service. Tune in and IGNITE your estate agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your estate agency:

1. Explore the inner workings of Ashdown Jones at our exclusive and FREE event! Book your spot here: www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Have a question for Sam or Phil? Reach out via email: [email protected] OR [email protected]

Join our ambitious community of estate agency owners and elevate your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

Check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Establishing a strong, consistent personal brand can set independent estate agencies apart from competitors.

➡️ Balancing attraction marketing with direct, m

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events