Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. 

 

In this episode, we discuss: 

• The importance of first-party data 
• Data as the foundation for effective marketing 
• Using tools to make first-party data implementation as easy as possible 
• How first party cookie data can increase your advertising and email sales

 

Dive in: 

[04:48] Left big tech to help small businesses. 

[08:50] Collect our own data for powerful marketing. 

[10:49] Enabling a domain-specific, non-shared cookie. 

[13:29] More data improves Facebook ads targeting algorithm. 

[19:13] Marketing fundamentally is about understanding your customers. 

[20:07] Collect customer information to optimize targeted marketing. 

[21:59] Insider Tips from Yiqi! 

 

Find the notes here: https://keepopt.com/225 

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