Director of Marketing Strategy & Operations at Indeed, Darrell Alfonso, delves into the nuances of attribution versus contribution to value marketing growth. Unpacking the importance of understanding the impact of marketing efforts on business success, Darrell sheds light on how to navigate the complexities of measuring marketing effectiveness. Tune in to gain insights on optimizing marketing strategies for sustainable growth. Show Notes

Connect With:

• Darrell Alfonso: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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