Brainfluence

Audacious with Mark Schaefer: How Humans Win in an AI World


Listen Later

Brainfluence host Roger Dooley sits down with marketing thought leader and bestselling author Mark Schaefer, who returns to the show with insights from his latest book, Audacious. Mark shares his unique approach to writing—how each of his books is inspired by real problems facing marketers—and discusses the existential challenges and opportunities posed by AI-driven marketing. Discover how both brands and individuals can stand out in an age of overwhelming content, why out-humaning AI is the key to survival, and what it means to be “audacious” in a world often dominated by the dull and predictable. From tangible examples, like the unforgettable fiberglass pig in a barbecue joint and Liquid Death’s disruptive branding, to innovative uses of AI and QR codes, Mark offers practical strategies for earning attention, regardless of budget. He also tackles the importance of organizational culture, the role of fear in stifling creativity, and the critical connection between personal branding and professional audacity. Whether you’re a marketer, entrepreneur, or just hungry for the latest thinking on breaking through the noise, this episode is packed with inspiration and actionable advice you won’t want to miss.

Audacious on Amazon - https://amzn.to/4k55iqp

Connect with Mark:  Website - https://businessesgrow.com/ X - https://x.com/markwschaefer LinkedIn - https://www.linkedin.com/in/markwschaefer

Show notes, audio, text, links - https://www.rogerdooley.com/audacious-mark-schaefer/

Connect with Roger: https://www.linkedin.com/in/dooley/ 

Website: https://www.rogerdooley.com

Mark W. Schaefer is a globally recognized keynote speaker, educator, business consultant, and bestselling author of ten books. With over 30 years of experience in global sales, PR, and marketing, he serves as the Executive Director of Schaefer Marketing Solutions and holds faculty positions at Rutgers University and the University of Tennessee. Known for insightful and practical books like Audacious, which addresses navigating the AI world, and KNOWN, considered the world's number one book on personal branding, his work is used as textbooks at over 70 universities and translated into 15 languages. Schaefer's blog {grow} is hailed as one of the top marketing blogs in the world, and he is the founder and co-host of The Marketing Companion, one of the top 10 marketing podcasts. He consults for diverse clients from successful start-ups to global brands. His work often focuses on helping marketers rise above the noise by emphasizing humanity and finding ways to stand out in the digital age and amidst the rise of AI.

...more
View all episodesView all episodes
Download on the App Store

BrainfluenceBy Roger Dooley

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

75 ratings


More shows like Brainfluence

View all
All In The Mind by ABC listen

All In The Mind

757 Listeners

Freakonomics Radio by Freakonomics Radio + Stitcher

Freakonomics Radio

32,291 Listeners

The Knowledge Project with Shane Parrish by Shane Parrish

The Knowledge Project with Shane Parrish

2,648 Listeners

Finding Mastery with Dr. Michael Gervais by Dr. Michael Gervais

Finding Mastery with Dr. Michael Gervais

1,664 Listeners

Acquired by Ben Gilbert and David Rosenthal

Acquired

4,014 Listeners

The Game with Alex Hormozi by Alex Hormozi

The Game with Alex Hormozi

4,389 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

7,165 Listeners

The Peter Attia Drive by Peter Attia, MD

The Peter Attia Drive

7,953 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

799 Listeners

The Jefferson Fisher Podcast by Civility Media

The Jefferson Fisher Podcast

8,054 Listeners