I’ve had a major epiphany about social media strategy: despite never calling myself a “social media strategist,” I’ve realized how crucial audience building is for my clients and me. In this episode, I explain why a balanced combo of inbound (people coming to me through content and funnels) and outbound (actively reaching out, DMing, commenting) is the key to steady growth—even if you have fewer than 1,000 followers.

I also share how I make my inbound marketing as efficient as possible so I can focus on personal connections. You’ll learn how I juggle multiple platforms, leverage quick copywriting, and use AI without getting stuck in perfectionism. Most importantly, I dive into why building a real, human audience matters more than ever as AI content and avatars multiply. Join me to discover practical, stress-free ways to grow your visibility and turn a small following into a big impact. Let’s do this!