This week Ben stands in Milan with the newly crowned 2025 World Barista Champion Jack Simpson from Axil Coffee Roasters.

After eight years of training the final three almost coming to a breaking point - Jack reflects on the people, emotions, and responsibility that shaped his world-title win. From early mornings at Axil to visiting producers like Jonathan Gascara in Colombia, Jack shares how one moment on stage can ripple all the way back to origin.

They unpack what it takes to compete at the highest level, the power of teamwork, and why every barista has a duty to tell the stories behind the cup.

Plus, the gear talk you’ve been waiting for - from the wave machine to the vibrating table, and how these tools are already changing café workflows.

Straight off the stage with the Aussie Champ, It’s a grounded, emotional, and inspiring chat about purpose, craft, and the future of coffee.

Want more coffee content?

IT’S JUST COFFEE - https://linktr.ee/itsjustcoffeepod?utm_source=linktree_profile_share<sid=4e8cead0-6644-4c4a-b419-28c825b1b236

Proudly sponsored by:

Eco Barista - https://www.ecobarista.com.au/

Apax Lab - https://apaxlab.com/

Condesa Co.Lab (C-Price Forecast ) - https://condesacolab.com.au/

Thanks for watching and congrats Jack you absolute star !

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