Ralph Burns and Lauren Petrullo tackle the art of thinking big and hiring smart. From setting 10X goals that demand sharp decision-making to unexpected twists in virtual interviews (because you never know when someone’s hiding a cruise—or a pregnancy), they discuss building a dream team. Ralph and Lauren also talk about the importance of transparency, trust, and asking the right questions to avoid costly missteps. If you're looking to 10X your business—or just want to hire someone who’s not secretly a foot model—this episode is for you.

Chapters:

• 00:00:00 - A Curious Start: Traffic, Goals, and Grievances
• 00:00:39 - Lofty Ideas: Why Bigger Dreams Are Easier
• 00:02:58 - Big Hurdles: The Struggles of Thinking Big
• 00:03:46 - The Ultimate Quest: Hiring the Perfect Fit
• 00:05:56 - Zoom Realities: When Interviews Get Surprising
• 00:08:48 - Radical Honesty: The Secret Sauce in Hiring
• 00:17:03 - Building Bridges: The Art of Trust at Work
• 00:21:04 - Looking Forward: What’s Next on the Horizon

LINKS AND RESOURCES:

• Virtual Boss by Ralph Burns
• Episode 591 Is Delegation Your Kryptonite? Conquer the 4 Levels and Free Up Your Time
• Episode 663 How to Make Your Present Better by Making Your Future Bigger
• Tier 11 on YouTube
• Marketing Performance Indicators
• Tier 11 Jobs
• Perpetual Traffic on YouTube
• Tiereleven.com
• Mongoose Media
• Perpetual Traffic Survey
• Perpetual Traffic Website
• Follow Perpetual Traffic on Twitter
• Connect with Lauren on Instagram and Connect with Ralph on LinkedIn

Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

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