In this episode of the #CX series, Ethan Beute flips a common question on its head for more customer empathy, higher engagement, and better results. Whether you're in sales, marketing, CS, or leadership, this simple change in perspective can get you to "yes" quicker and more often.

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In this episode we talk to Tom Fishburne, Founder of Marketoonist, keynote speaker, and author of Your Ad Ignored Here.

Tom shares 4 specific ways humor can be a catalyst to your B2B marketing efforts:

1. Develop more empathy for your prospective customers

2. Better understand your target market

3. Create serialized content that your audience actually looks forward to

4. Internal cultural impacts -- helping you talk about tough topics, creating an environment for better change management

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In this episode we talk to Cornelius Willis, Chief Marketing Officer at Clari.

He shares how revenue teams can tackle 3 main problems in building connected revenue operations:

1. Automating data input

2. Removing silows between the systems across departments

3. Creating shared processes & data sets across sales, marketing & customer success

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In this episode we talk to Michael Korch, Head of Marketing at Full Circle Insights.

Special offer for B2B Growth listeners from today's episode sponsor:

Check out Vocus.io/Growth to get a 25% lifetime discount on Starter & Professional Plans of their productivity boosting Chrome extension.

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In this episode we talk to Nirosha Methananda, VP of Marketing at Bombora.

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In this episode we talk to Aurelien Mottier, CEO & Co-Founder at Operatix & Host of the B2B Revenue Acceleration podcast.

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In this episode we talk to Chad Baldwin, VP of Sales and Business Development at Koddi.

Check out the article Chad mentions about hiring sales "ninjas" in the early stages of your startup's growth: https://dedatta.com/2014/09/10/hire-a-sales-ninja-first-sales-samurais-later/

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In this episode we talk to Brad Rosen, VP of Revenue Operations at G2 Crowd.

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In this episode of the #CX series, Ethan Beute speaks with Samantha Stone, founder and CMO at The Marketing Advisory Network, about creating and delivering customer value with automation, artificial intelligence, and human connection, as well as about building relationships between sales, marketing, and CS.

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In this episode we talk to James Allgrove, Head of Growth- US East Coast Stripe.

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