Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”   Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener"> LinkedIn</a>

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” &nbsp; Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" rel="noopener noreferrer"> LinkedIn</a>

Make a Podcast People Love

In this episode we talk to Lauren Locke-Paddon, Director of Customer Success at <a href="http://TechValidate.com" target= "_blank" rel="noreferrer">SurveyMonkey</a>.

In this episode we talk to Lauren Locke-Paddon, Director of Customer Success at SurveyMonkey.

In this episode we talk to Lauren Locke-Paddon, Director of Customer Success at <a href="http://TechValidate.com" rel="noopener noreferrer">SurveyMonkey</a>.

432: How to Tell Customer Stories Beyond Traditional Case Studies & References w/ Lauren Locke-Paddon

In the last few months, James has planned back to back virtual summits.   In this episode, he explains the 4 biggest lessons he's learned.

In the last few months, James has planned back to back virtual summits. In this episode, he explains the 4 biggest lessons he's learned.

In the last few months, James has planned back to back virtual summits. &nbsp; In this episode, he explains the 4 biggest lessons he's learned.

431: Virtual Summits - 4 Lessons Learned From Planning Back to Back Events

In this episode, James and Jonathan talk about how podcasts align sales and marketing teams.

In this episode, James and Jonathan talk about how podcasts align sales and marketing teams.

430: How a Podcast Can Align Your Sales and Marketing Teams

In this episode we talk to Robert Toler, Marketing Director and New Business Strategist at <a href="https://chemist.agency/" target="_blank" rel="noreferrer">Creative Chemist</a>.

In this episode we talk to Robert Toler, Marketing Director and New Business Strategist at Creative Chemist.

In this episode we talk to Robert Toler, Marketing Director and New Business Strategist at <a href="https://chemist.agency/" rel="noopener noreferrer">Creative Chemist</a>.

429: The Pros and Cons of Using DIY Tools, Freelancers, and Agencies for Your Creative Assets w/ Robert Toler

In this episode we talk to Tim Riesterer, Chief Strategy and Marketing Officer at <a href="http://www.corporatevisions.com/" target="_blank" rel="noopener noreferrer">Corporate Visions</a>.

In this episode we talk to Tim Riesterer, Chief Strategy and Marketing Officer at Corporate Visions.

In this episode we talk to Tim Riesterer, Chief Strategy and Marketing Officer at <a href="http://www.corporatevisions.com/" rel="noopener noreferrer">Corporate Visions</a>.

428: The Science Behind Customer Messaging & Selling Conversations w/ Tim Riesterer

In this episode we talk to Sean Zinsmeister, VP of Product Marketing at <a href="http://infer.com/" target="_blank" rel= "noreferrer">Infer</a>.

In this episode we talk to Sean Zinsmeister, VP of Product Marketing at Infer.

In this episode we talk to Sean Zinsmeister, VP of Product Marketing at <a href="http://infer.com/" rel="noopener noreferrer">Infer</a>.

427: Why Product-Market Fit Builds Go-To Market Alignment w/ Sean Zinsmeister

In this episode we talk to Matt Benati, CEO and Co-Founder at <a href="http://leadgnome.com/" target="_blank" rel= "noreferrer">LeadGnome</a>.

In this episode we talk to Matt Benati, CEO and Co-Founder at LeadGnome.

In this episode we talk to Matt Benati, CEO and Co-Founder at <a href="http://leadgnome.com/" rel="noopener noreferrer">LeadGnome</a>.

426: Account Planning: The Key to Sales & Marketing Alignment w/ Matt Benati

In this episode we talk to Giles House, Chief Marketing Officer at <a href="http://calliduscloud.com" target="_blank" rel= "noreferrer">CallidusCloud</a>.

In this episode we talk to Giles House, Chief Marketing Officer at CallidusCloud.

In this episode we talk to Giles House, Chief Marketing Officer at <a href="http://calliduscloud.com" rel="noopener noreferrer">CallidusCloud</a>.

425: Why Your Data is Instrumental for Alignment w/ Giles House

In this episode we talk to Tracy Eiler, Chief Marketing Officer, and Andrea Austin, VP, Enterprise Business at <a href= "http://insideview.com" target="_blank" rel= "noreferrer">InsideView</a>.

In this episode we talk to Tracy Eiler, Chief Marketing Officer, and Andrea Austin, VP, Enterprise Business at InsideView.

In this episode we talk to Tracy Eiler, Chief Marketing Officer, and Andrea Austin, VP, Enterprise Business at <a href="http://insideview.com" rel="noopener noreferrer">InsideView</a>.

424: The Most Practical Guide to Executing an Account-Based Strategy w/ Tracy Eiler & Andrea Austin

In this episode we talk to Gary Vaynerchuk, 4-time New York Times bestselling author and CEO of <a href= "http://vaynermedia.com/" target="_blank" rel= "noreferrer">VaynerMedia</a>.

In this episode we talk to Gary Vaynerchuk, 4-time New York Times bestselling author and CEO of VaynerMedia.

In this episode we talk to Gary Vaynerchuk, 4-time New York Times bestselling author and CEO of <a href="http://vaynermedia.com/" rel="noopener noreferrer">VaynerMedia</a>.

423: Gary Vaynerchuk Shares How B2B Companies Can Add Value Without Talking About Their Product

Sharing lessons learned from the best content on the internet with B2B marketers.

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