Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.”   Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" target="_blank" rel="noreferrer noopener">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" target="_blank" rel="noreferrer noopener"> LinkedIn</a>

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar? In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” &nbsp; Join as we discuss: <ul><li>The core elements of impactful video podcasting</li><li>How to keep your audience hooked by skillfully balancing content-type</li><li>Knowing when to lean in to controversy and when to keep it light</li></ul>Connect with us: Benji on <a href="https://www.linkedin.com/in/benji-block/" rel="noopener noreferrer">LinkedIn</a> James on<a href="https://www.linkedin.com/in/jamescarbary/" rel="noopener noreferrer"> LinkedIn</a>

Make a Podcast People Love

In this episode we talk to Craig Roberts, Vice President of Marketing & Business Development at <a href= "http://www.constructconnect.com/" target="_blank" rel= "noreferrer">ConstructConnect</a>.

In this episode we talk to Craig Roberts, Vice President of Marketing & Business Development at ConstructConnect.

In this episode we talk to Craig Roberts, Vice President of Marketing &amp; Business Development at <a href="http://www.constructconnect.com/" rel="noopener noreferrer">ConstructConnect</a>.

226: The Do's & Don'ts of Strategic Alliances w/ Craig Roberts

In this episode we talk to Steve Meier, Director of Sales and Marketing at <a href="http://www.somnio.com/" target="_blank" rel="noreferrer">Somnio</a>.

In this episode we talk to Steve Meier, Director of Sales and Marketing at Somnio.

In this episode we talk to Steve Meier, Director of Sales and Marketing at&nbsp;<a href="http://www.somnio.com/" rel="noopener noreferrer">Somnio</a>.

225: The Greatest Tool for Sales and Marketing: Being Helpful w/ Steve Meier

In this episode we talk to James Muir, Author of <a href= "http://puremuir.com/" target="_blank" rel="noreferrer">The Perfect Close</a>.

In this episode we talk to James Muir, Author of The Perfect Close.

In this episode we talk to James Muir, Author of <a href="http://puremuir.com/" rel="noopener noreferrer">The Perfect Close</a>.

224: The Only 2 Questions You Need For the Perfect Close w/ James Muir

In this episode we talk to Mike Troiano, CMO at <a href= "http://www.actifio.com/" target="_blank" rel= "noreferrer">Actifio</a>.

In this episode we talk to Mike Troiano, CMO at Actifio.

In this episode we talk to Mike Troiano, CMO at <a href="http://www.actifio.com/" rel="noopener noreferrer">Actifio</a>.

223: A 6-Part Structure for Positioning Your Brand w/ Mike Troiano

In this episode we talk to John McCauley, CMO at <a href= "http://screenvisionmedia.com/" target="_blank" rel= "noreferrer">Screenvision Media</a>.

In this episode we talk to John McCauley, CMO at Screenvision Media.

In this episode we talk to John McCauley, CMO at <a href="http://screenvisionmedia.com/" rel="noopener noreferrer">Screenvision Media</a>.

222: How to Succeed as a Challenger Brand w/ John McCauley

In this episode we talk to <a href= "https://www.linkedin.com/in/jennycoupe" target="_blank">Jenny Coupe</a>, Vice President of Customer Acquisition at <a href= "https://www.soasta.com/" target="_blank" rel="noreferrer">SOASTA, Inc</a>.

In this episode we talk to Jenny Coupe, Vice President of Customer Acquisition at SOASTA, Inc.

In this episode we talk to <a href="https://www.linkedin.com/in/jennycoupe" rel="noopener noreferrer">Jenny Coupe</a>, Vice President of Customer Acquisition at <a href="https://www.soasta.com/" rel="noopener noreferrer">SOASTA, Inc</a>.

221: 4 Pillars to Master Demand Generation at a Startup w/ Jenny Coupe

In this episode we talk to <a href= "https://www.linkedin.com/in/micardwell" target="_blank">Michael Cardwell</a>, Founder of <a href="http://www.digitalbrew.com/" target="_blank" rel="noreferrer">Digital Brew</a>.

In this episode we talk to Michael Cardwell, Founder of Digital Brew.

In this episode we talk to <a href="https://www.linkedin.com/in/micardwell" rel="noopener noreferrer">Michael Cardwell</a>, Founder of <a href="http://www.digitalbrew.com/" rel="noopener noreferrer">Digital Brew</a>.

220: Before Producing a Marketing Video, Remember These 4 Things w/ Michael Cardwell

In this episode we talk to Jill Pollack, Founder and Director of <a href="https://www.storystudiochicago.com/" target="_blank" rel= "noreferrer">StoryStudio Chicago</a>.

In this episode we talk to Jill Pollack, Founder and Director of StoryStudio Chicago.

In this episode we talk to Jill Pollack, Founder and Director of <a href="https://www.storystudiochicago.com/" rel="noopener noreferrer">StoryStudio Chicago</a>.

219: The Science Behind B2B Storytelling w/ Jill Pollack

In this episode we talk to Loretta Jones, VP of Marketing at <a href="https://www.insightly.com/" target="_blank" rel= "noreferrer">Insightly</a>.

In this episode we talk to Loretta Jones, VP of Marketing at Insightly.

In this episode we talk to Loretta Jones, VP of Marketing at <a href="https://www.insightly.com/" rel="noopener noreferrer">Insightly</a>.

218: How to Use a More Human Approach in B2B Marketing w/ Loretta Jones

In this episode we talk to Patrick Spenner, Strategic Initiatives Leader at <a href= "https://www.cebglobal.com/home.html/?referrerTitle=The%20Challenger%20Customer&referrerContentType=indexpage&referrerComponentName=Page%20Header" target="_blank" rel="noreferrer">CEB</a>.

In this episode we talk to Patrick Spenner, Strategic Initiatives Leader at CEB.

In this episode we talk to Patrick Spenner, Strategic Initiatives Leader at <a href="https://www.cebglobal.com/home.html/?referrerTitle=The%20Challenger%20Customer&amp;referrerContentType=indexpage&amp;referrerComponentName=Page%20Header" rel="noopener noreferrer">CEB</a>.

217: The Perils of Personalization in B2B w/ Patrick Spenner

Sharing lessons learned from the best content on the internet with B2B marketers.

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