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#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).
Danielle, Anthony, and Tagg cover:
Timestamps
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Walnut.
Why are we spending all this time on marketing… just to push buyers to a “Request a Demo” button? Even if they’re interested, no one wants to click that. No one wants to “talk to sales.” They just want to try the product for themselves!
Good news: now they can - with Walnut.
Walnut is the interactive demo platform for marketers who are done hiding their product and want to put it front and center.
You can build guided, self-serve demos in minutes. No engineers. No developers. No waiting. Embed them on your site. Drop them in emails. Let buyers explore your product on their terms - at any stage of the funnel.
And the best part? You get the data. See what features prospects are engaging with, where they drop off, and what’s actually driving pipeline.
500+ companies use Walnut - including Adobe and NetApp. Their teams save 400+ hours a year building demos… and have prevented over 1.5 million minutes of bad ones.
So if you want to drive more leads, shorten sales cycles, and actually show your product, go check out Walnut.io (and tell their team you heard about it on the Exit Five podcast!).
4.7
3838 ratings
#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).
Danielle, Anthony, and Tagg cover:
Timestamps
Send guest pitches and ideas to [email protected]
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership
***
Today’s episode is brought to you by Walnut.
Why are we spending all this time on marketing… just to push buyers to a “Request a Demo” button? Even if they’re interested, no one wants to click that. No one wants to “talk to sales.” They just want to try the product for themselves!
Good news: now they can - with Walnut.
Walnut is the interactive demo platform for marketers who are done hiding their product and want to put it front and center.
You can build guided, self-serve demos in minutes. No engineers. No developers. No waiting. Embed them on your site. Drop them in emails. Let buyers explore your product on their terms - at any stage of the funnel.
And the best part? You get the data. See what features prospects are engaging with, where they drop off, and what’s actually driving pipeline.
500+ companies use Walnut - including Adobe and NetApp. Their teams save 400+ hours a year building demos… and have prevented over 1.5 million minutes of bad ones.
So if you want to drive more leads, shorten sales cycles, and actually show your product, go check out Walnut.io (and tell their team you heard about it on the Exit Five podcast!).
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