#243 Linkedin Ads | In this episode, Danielle Messler sits down with Anthony Blatner (LinkedIn ads expert and certified instructor) and Tagg Bozied (Head of Brand Awareness at Docebo and award-winning B2B campaign strategist) to dig into what actually works with B2B LinkedIn ads in 2025. These two have spent years in the trenches, building campaigns for some of the most niche, high-intent B2B audiences, and they’ve got the data and real stories to back up what works (and what definitely doesn’t).

Danielle, Anthony, and Tagg cover:

• The biggest mistakes B2B marketers make on LinkedIn and how to fix them fast
• Why “thought leader ads” are crushing right now and how to set them up the right way (even if you’re not Dave Gerhardt)
• How to measure success in brand awareness campaigns (including smart ways to use dwell time, frequency, and Google Analytics)

Timestamps

• (00:00) - – Intro from Dave

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