#251 Website Optimization | In this episode, Danielle is joined by Guy Yalif, Chief Evangelist at Webflow; Talia Wolf, Founder and CEO of Getuplift; and Scott Cappuzzo, Web Strategist at Webflow. Together, they dig into what actually makes a B2B website convert and why most homepages are missing the mark.

This panel brings deep experience in conversion rate optimization, UX strategy, and messaging clarity, sharing practical tips and live feedback from real B2B websites submitted by Exit Five members.

Danielle, Guy, Talia, and Scott cover:

• The #1 mistake B2B marketers make on their homepage and how to fix it with customer-driven messaging
• Smart ways to test and optimize (even if you don’t have high traffic)
• How to write CTAs that meet buyers where they are in the journey (and get more clicks)

Whether you’re planning a homepage redesign or just want to tighten your headline and CTA copy, this session will help you make smarter website decisions grounded in expert feedback and real examples.

Timestamps

• (00:00) - – Intro

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Today's episode is brought to you by Knak.

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It’s the only way you can truly “own” your audience.

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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