Daniel talks us through SPAM, Bacon and how to radically boost your email lists performance by applying some clever basic segmentation techniques.  Ciaran also quizzes Daniel on his new Apple watch to find out how well it fits into his daily life.

 

Email Segments discussed in case you missed them:

>Low open high click - stimulate open

>High open low click - stimulate click

>High both open high click - ( these are your email champions)

 

>Low open / low click  - trigger a reactivation process.