You know what Peloton got right… that every EMR still gets wrong?

If you’re trying to grow a PT clinic, motivate your patients, or create media that actually connects this episode is packed with insight.

Dave, Tony, and Jimmy riff on behavior change, badge systems, social proof, and why “Get The Message Out” might be the new marketing mantra.

Watch more from PT Pintcast →https://www.youtube.com/@PTPintcast

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EPISODE BREAKDOWN

[00:00] — Digital Badges

[00:52] — New Audit Component for Organizations

[01:47] — The Ever-Evolving Nature of Social Media

[03:34] — Naming and Branding Challenges

[04:03] — The Birth of GTMO

[06:00] — Graphic Design Inspiration

[06:59] — The Importance of Content and Distribution

[07:55] — Going Rogue with Audits

[11:37] — Communications Audit Strategy

[13:36] — Peloton Bike and Marketplace Adventures

[13:51] — Peloton Tread and Badge System

[14:37] — The Genius of Physical Badges

[15:19] — Digital Badges and Motivation

[16:40] — Motivation and Streaks

[17:27] — Apple Watch and Digital Badges

[18:17] — Recognition and Motivation

[20:30] — Funny Merit Badges

[22:12] — EMRs and Patient Motivation

[23:07] — Creative Badge Ideas

[29:17] — Surprise and Delight with Badges

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Want to Connect with Dave?

Book a strategy call:

https://clarity.fm/davekittle/expertise/physical-therapy-merger-acquisitions-valuations-healthcare-marketing-sales

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https://www.fieldmakergroup.com

Connect with Dave:

Email: [email protected]

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or

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