In today's episode we're joined by Danielle Oyasu, the CEO and Founder of Beautifully New, which is a comprehensive medical spa in Park Ridge, IL. Danielle's business and mission is about so much more than aesthetics—she really cares about bringing wellness to the forefront of her business.

Danielle first tried hormone replacement therapy with testosterone several years ago. After experiencing her first hot flash and other symptoms of menopause, she decided it was time to commit. At the time it was, and in many ways still is, an important tool that's clouded by misjudgment. All women will go through menopause, but that doesn't mean we have to suffer with it.

Most of the women that come to Danielle's med spa that end up on testosterone replacement start the conversation themselves. Prior to this, Danielle was referring her clients to another person—but this person had ever-increasing limited availability, so she identified the opportunity to start offering it to her clients directly.

Women, especially moms, deserve to take time for themselves, yet they rarely do. Moms often take on the bulk of the mental load when parenting, and this can cause tension in a relationship. Danielle shares how she navigated this in her own life early in her career, and also how she's preparing to transition to having a child-free home with her husband.

As an entrepreneur, one of the biggest takeaways Danielle has had is that it's not about what's best for her or anyone else on the team. What it really comes down to is what's best for the business. Having systems and procedures in place helps make this much clearer, especially when difficult situations arise.

Beautifully New: https://beautifullynew.co

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