This week on BARBELL BUSINESS we interview Max Shank. We discuss:

• How to make the right decision every time with a cost/benefit analysis
• How to outsource and automate parts of your gym business
• Why you should create defined roles for yourself, the partners, and employees in your business
• How to set up productivity hacks to be more effective in your workflow

Also be sure to check out our latest challenge. We're challenging all gym owners to commit to our FREE Ultimate Member Lifecycle Challenge which will leave you a more capable, skilled, far less confused, and far more stoked business owner ready to crush the upcoming holiday slow season. You can learn more here

This week on BARBELL BUSINESS, we discuss:

• How you can utilize social media to get clients in the door during your slow season
• How to create a strategic social media plan to target your specific client demographic
• Why you need to have a consistent, organized, and uniform social media posting plan
• How to use social media like a strategic marketer with CTA's, story telling, and brand development.

Make sure to check out the free download for this episode by going to barbellbusiness.com/socialmediatemplate

If you're interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego, learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don't wait.

This week on BARBELL BUSINESS we discuss:

• How your retention rate is effected by the first interaction you have with your clients
• How you can manage the expectations of your clients so they understand the value of your service
• Why you should be tracking and benchmarking your retention rate numbers so you can make educated decisions
• How to use effective communication to stand out from other gyms, and provide the most value for your gym members

If you're interested in joining us for the next Barbell Mastermind Retreat, that is going down on Nov 8-10 in San Diego, learn more and apply to attend at BarbellMastermind.com. Space is extremely limited so don't wait.

This Week On BARBELL BUSINESS we interview the founder of Barbells For Boobs, Zionna Hanson. In this episode we discuss:

• How to tap into a community and create social change.
• How to implement problem solving tactics into your business.
• Why you should be implementing more community events at your gym.
• How you can become a health care advocate for yourself and teach others to do the same.

Gym owners: Commit to the Ultimate Member Lifecycle Challenge here and learn how to run your business in an amplified yet simplified way. http://www.barbellbusiness.com/lifecycle

This week on BARBELL BUSINESS, we interview Ben Greenfield and discuss:

• His business model which allowed him to charge the premium for a high end personal training concierge club
• How he became NSCA National Personal Trainer of the Year in 2008
• How he made 6-figures a year running 2 gyms and a few boot camp classes
• How he automated and scaled his business to get his life back

Be sure to check out Ben's website to see all of what we discussed in action. You can find him at https://bengreenfieldfitness.com/

Enjoy the show!

This week on BARBELL BUSINESS we interview Eric Amzalag at CrossFit Encino and talk about how you can differentiate your gym from "just another CrossFit box" in a flooded fitness market. We discuss:

• The benefits of differentiating your CrossFit box and the services you offer and how that set you apart in a flooded market.
• How to add more value propositions so you can charge more for your monthly service.
• Why you need to think of your fitness service as a product and how to create massive value specific to your target market.
• Why you need to delegate and create a automated structure as a owner of a gym so you can focus on leading.

Be sure to check out the next Barbell Mastermind, that is going down on Nov 8-10 in San Diego, California. Space is limited and you can learn more and apply to attend at BarbellMastermind.com

This week on BARBELL BUSINESS we discuss what the proper onboarding process looks like including:

• The different ways to structure your onramp
• How to choose the best coach to run your onboarding experience
• How long your onboarding process should be
• How to transition your clients from onramp to regular classes
• The Sales psychology to convert new clients into long term customers

This week on BARBELL BUSINESS, we discuss:

• How you can culture a culture of consistent learning in your gym
• How continuing education can impact your retention rates for both coaches and members
• Our favorite educational resources
• The class shadow scorecard we use to assess our coaching staff to help them improve their performance during class

Be sure to head to barbellbusiness.com/classshadow to download the free scorecard template.

Enjoy the show!

This week on BARBELL BUSINESS, we interview Lachy Rowston and Raph Freedman from The Mind Muscle Project and discuss:

• How to sell 100% of your gym memberships on the phone without ever having to do the free intro session
• How to close over 50% of those sales calls
• How to cultivate intentional and consistent culture at multiple gyms

To listen to The Mind Muscle Project, find them on:

• Instagram:@lachyroston and @raphfreedman
• Their website: www.themindmuscleproject.com/
• iTunes: https://itunes.apple.com/au/podcast/the-mind-muscle-project/id934619356?mt=2

To learn more about their other businesses, visit:

• Peak Chocolate:www.peakchocolate.au
• CrossFit Creature: www.crossfitcreature.com/

Enjoy the show!

This week on BARBELL BUSINESS, we're trying something new. We're sending you episode 100 from the #1 health and fitness podcast in Australia The Mind Muscle Project. In this show, we're the guests! And we discuss:

• The origin story of Barbell Shrugged
• The biggest business and life lessons we've learned along the way
• Where we're headed as a company and in our personal lives

If you enjoy the content at Barbell Shrugged, definitely subscribe to the Mind Muscle Project podcast on iTunes/Stitcher @TheMindMuscleProject You won't regret it. These guys are awesome.