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Value Ladder? – What is it? It involves offering something at a low cost to get the customer into your ecosystem, and then continually offering value and new offers that will increase their spend with you, as well as their perceived value. Brady turned his skill set of training animals into a business and is determining the right way to scale and provide a lifestyle and business that will work for him and the right customers. Brady gives great tips on how to train dogs, potbelly pigs, guinea pigs… you name it, he can train it. But what you really get out of this episode is learning from others how to scale your business and pivot offerings to see what will stick. Did you know our amazing voices can go beyond just the microphone? Yes, we have video! Subscribe to our YouTube channel here!

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GOLD NUGGETS:

(00:00) - Small Business Safari With Dog Expert

(05:30) - Transitioning to Small Business Ownership

(11:11) - Pivoting to Dog Trainer Entrepreneurship

(17:29) - Entrepreneurial Growth and Coaching Strategies

(25:48) - Types of Leadership in Dog Training

(38:43) - Entrepreneurship and Dog Training Business

(47:21) - Guinea Pig Fun

(51:18) - Training, Hot Tubs, & DIY Nightmares

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Brady’s Links:

Instagram | @nddogtraining

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Books Mentioned: Don’t Shoot the Dog – Karyn Pryor

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Previous guests on The Small Business Safari include Dale Cardwell, Amy Lyle, Ben Alexander, Joseph Sission, Jonathan Ellis, Brad Dell, Chris Hanks, C.T. Emerson, Chad Brown, Tracy Moore, Wayne Sherger, David Raymond, Paul Redman, Gabby Meteor, Ryan Dement, Barbara Heil Sonneck, Bryan John, Tom Defore, Rusty Clifton, Duane Johns, Jason Sleeman, Andy Suggs, Chris Michel, Jon Ostenson, Tommy Breedlove, Rocky Lalvani, Amanda Griffey, Spencer Powell, Joe Perrone, David Lupberger, Duane C. Barney, Dave Moerman, Jim Ryerson, Al Mishkoff, Scott Specker, Mike Claudio and more!

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If You Loved This Episode Try These!

• The Fighter for Truth and Finding the Good in Companies - Dale Cardwell

• AI Can Handle Your “Karen” Customer - Uzair Ahmed Is Transforming HVAC Customer Interactions

• From Wantrepreneur to Entrepreneur through Franchising Steve Miller

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Have any questions or comments? Connect with me here!

From the Zoo to Wild is a book for entrepreneurs passionate about home services, looking to move away from corporate jobs. Chris Lalomia, a former executive, shares his path, discoveries, and tools to succeed as a small business owner in home improvement retail. The book provides the mindset, habits, leadership style, and customer-oriented processes necessary to succeed as a small business owner in home services.