Andy Gould co-founded Batch, a Wisconsin-based D2C cannabis brand, in 2018. He says the company struggled for years until it perfected content creation and advertising. “Once we dialed in our Meta ads and built a strong creative flywheel, everything took off,” he said.

Host Eric Bandholz first interviewed Andy and his two co-founders in 2023. 

In this latest conversation, Andy addresses video production, regulatory scrutiny, and “hockey stick” growth — from annual revenue of $5 million to $50 million in two years.

For an edited and condensed transcript with embedded audio, see: https://www.practicalecommerce.com/batch-cannabis-scales-to-50-million

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

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