Consumers are discovering the medicinal benefits of cannabis plants. Three college grads in Wisconsin saw the opportunity in 2018 when they launched Batch, a direct-to-consumer seller and custom manufacturer of products from CBD, the non-impairing marijuana and hemp extract.

Fast forward to 2023, and Milwaukee-based Batch produces CBD oils, gummies, and other products for itself and external brands.

I recently spoke with the founders, Dennis Mistrioty, Andy Gould, and Griffin Lynch — all lifelong buddies — about launching the company, manufacturing products, acquiring customers, and more.

For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6pnB

For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts

******

The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com