Marketing Trends

Be a Driver of Change With Siddharth Taparia, Global Chief Marketing Officer, JLL

08.05.2022 - By MissionPlay

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When a CMO joins a well-established company, how can they effectively gain the confidence of the other executives? Siddharth Taparia, the Global Chief Marketing Officer at the real estate services company JLL, boils the answer down to just a few crucial components. Tune in to hear his take on why building trust as a marketing leader requires a careful balance of both humility and assertiveness.

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