I hear a lot of talk about ideal clients in the wedding industry, including us. 

We put out content on the regular to share information about who and how and why and what for those perfect buyers you want on your calendar.

And we’ll talk about it on today’s episode too.

But we’ll also dive into what it means to be an ideal service provider, because very few people are talking about that - and it’s incredibly important.

In fact, that’s exactly what your clients are searching for when they head to Google, scroll social media, or ask a friend for a recommendation.

Think about it from the couples’ perspective. They want the perfect provider for their wedding, and they’re searching for signals in all the noise as to who that might be.

Today, Katy and I talk about the concept of being an ideal service provider, and, more importantly, how to communicate that at different stages in the buyer’s journey.