Fear of the unknown gets plenty of attention. But an even deeper fear lurks beneath it: the fear of what might happen if we truly understood ourselves. In Part II of the Be Not Afraid series, your host Suzy Welch explores why self-knowledge can feel so threatening — and why so many people instinctively avoid it. 

The episode begins with a revealing experiment: Suzy once asked her colleagues to anonymously write down the first word that came to mind when they saw her name appear on their phones. Most responses were predictable. One was not. The word was “machine.”

That moment opens a larger conversation about values — how difficult they are to see clearly, and why powerful forces constantly distort them. Suzy explains the four dynamics she calls the Four Horsemen of Values Destruction: Expectations, Expedience, Events, and Economic security.

Along the way, she responds to a listener who admits she’s afraid to take The Values Bridge assessment for one simple reason: she worries the results might reveal that her life is far from aligned with what matters most. The fear is understandable. But the data tells an interesting story: almost no one is perfectly aligned with their values — and yet understanding that gap can be the beginning of real freedom.

Because the truth about ourselves can be uncomfortable. But avoiding it comes at a far greater cost. And sometimes, the moment we finally face it brings something we’ve longed for: relief.

The Values Bridge digital assessment is available at thevaluesbridge.com
PIE360 Feedback tool is available at pie360feedback.com
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