My guest is Erin Rollenhagen.  Erin is the CEO of Entrepreneurial Technologies and author of the new book, “Soul Uprising.” Erin made a name for herself at 14 when she gained national media attention as she led a protest at her middle school.  And she’s been living by a different set of rules ever since! She carried that rebel spirit into her career, founding her company on the premise that tech doesn’t have to be cold and heartless.  Plus, in her new book, Erin encourages her fellow entrepreneurs and business leaders to trust their purpose and embrace impact as the true measure of success. We talk about what it means to be STRONG and AUTHENTIC in a world that is pushing back on both!     Listen To The Podcast:     RESOURCES: ERIN’S BOOK: “Soul Uprising” ERIN’S WEBSITE: erinrollenhagen.com   MORE OF THE STORY: Founding and building a successful tech business isn’t easy. It’s especially difficult when you launch in the late 2000s on the cusp of one of the most destructive recessions in U.S. history!  Not to mention, also getting diagnosed with an incurable degenerative disease! Plus, you can also throw in not looking like how a tech entrepreneur is ‘supposed’ to look.  But Erin Rollenhagen has always defied the odds and established her own set of rules.  In fact, she went against the grain and at age 14, led a protest against misogynistic behavior at her middle school and drew national media attention (and almost got kicked out of middle school too!)  Erin carried that “fist in the air” stand up for what you believe in spirit into her career as a tech entrepreneur, by founding a company on the belief that technology doesn’t have to be heartless and cold.    Recently, she released her book, “Soul Uprising: It’s Never Just Business,” which encourages business leaders and entrepreneurs to trust their purpose and embrace impact as the true measure of success. We talk about what it means to be STRONG and AUTHENTIC!   Leave a comment and let us know what stood out to you from the interview!   Quick Episode Summary: 0:02 What to expect today! 1:30 Meet Erin 2:41 Why Erin held a protest in middle school 5:59 When Erin started her business 10:43 Strategies for being strong and authentic 16:47 Avoiding emotional pricing 20:57 Do you have faith in your purpose? 21:30 Purpose vs. plans 22:30 How to find what you love doing 26:10 How to connect with Erin 26:37 Wisdom of the week 27:16 Mitch’s biggest takeaways   Listen to Mitch Mattews Top Podcast here