What if your legal career could shift from unpredictable to unstoppable simply by changing your approach to relationships and opportunity? In this special Part 1 of Be That Lawyer Live, you’ll hear how our guests weave business development seamlessly into their daily lives, turning everyday interactions into potential gold mines. You’ll discover how being intentional, showing up in the right rooms, and giving more than you take can open doors you never saw coming. 

This conversation isn’t about quick hacks—it’s about building a sustainable, thriving practice while staying authentic to who you are. Stay tuned, because what you’ll hear today could completely transform the way you think about your career.

In this episode, Steve, Tina, John, and Leslee discuss:

• The mindset required for consistent and effective business development
• Time management and prioritization strategies for building a book of business
• Networking and relationship-building approaches, both in-person and online
• Leveraging unique strategies, associations, and presentations to generate opportunities

Key Takeaways:

• Integrating business development into daily routines—such as keeping a recurring BD calendar reminder—ensures consistent action and prevents missed opportunities.
• Targeting groups, associations, or events where competitors are absent can create unique opportunities for both direct work and valuable referrals.
• Building a referral-rich network through bar associations, community boards, and alumni groups can yield substantial long-term results.
• Creating and offering a targeted, educational presentation to relevant audiences can consistently produce new clients.

"Seeing the opportunity even when it looks when it doesn't necessarily look like opportunity is what's so important here." —  Tina Martini

"If you don't make the time to build your own book a business, you are always going to be beholden to someone else." —  John Sciaccotta

"Anyone is a potential client, and that just has to always be in your mindset." —  Leslee Cohen
 

Check out my new show, Be That Lawyer Coaches Corner, launching August 25, and get the strategies I use with my clients to win more business and love your career again.
 

Ready to go from good to GOAT in your legal marketing game? Don’t miss PIMCON—where the brightest minds in professional services gather to share what really works. Lock in your spot now: https://www.pimcon.org/
 

Thank you to our Sponsor!

Legalverse Media: https://legalversemedia.com/
 

Ready to grow your law practice without selling or chasing? Book your free 30-minute strategy session now—let's make this your breakout year: https://fretzin.com/
 

About our Guests:

Tina Martini is a partner at McDermott Will and Schulte, specializing in intellectual property. [LinkedIn | Website].

John Sciaccotta is a partner/lawyer at Aronberg Goldgehn, a business litigator, and past president of the Chicago Bar Association [LinkedIn] | Website].

Leslee Cohen is the managing partner at AllRise Legal, working with startups from seed to exit [LinkedIn | Website].
 

Connect with Steve Fretzin:

LinkedIn: Steve Fretzin

Twitter: @stevefretzin

Instagram: @fretzinsteve

Facebook: Fretzin, Inc.

Website: Fretzin.com

Email: [email protected]

Book: Legal Business Development Isn't Rocket Science and more!

YouTube: Steve Fretzin

Call Steve directly at 847-602-6911

Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.